Tag Management: The New Data Foundation for Personalization?

Personalization has long been a buzzword in marketing circles but 2016 is the year that brands will finally embrace the practice as a “must-have” initiative, according to a new survey by Forrester Research. Based on spending priorities for digital experience delivery, brands identified their two top priorities as “redesigning the user experience” at 69% and […]

Continue reading

Four Reasons Organizations Resist Implementing TMS And How To Overcome Them

The opportunity to optimize transportation and supply chain planning is greater than ever before, and many organizations are starting to understand the importance of Transportation Management System (TMS) in supply chain management. With Software-as-a-Service changing the game by making solutions that were once only available to those with deep pockets much more accessible and less […]

Continue reading