Digital Marketing

The Digital Union of Content and Commerce

How to Deliver Seamless Digital Experiences that Delight Shoppers and Drive Revenue The Marketers Dilemma With all the interactive devices at our disposal (including computers, smart devices, tablets, in-store display, et al) combined with an increasing number of digital services (social media, content subscriptions, branded content, ecommerce), digital consumers have never had so many options. […]

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How to Build a Data-Infused Bridge Between Digital Marketing and Merchandising

Retailers too often find themselves living in a world where marketers are from Venus and digital merchandisers are from Mars. The two professionals are on the same team — sometimes in the same office — and yet they wind up seeing the world in different ways. Marketing, especially in 2016, is overwhelmingly data-driven and marketers […]

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For Marketers, Easy Customer Data Integration Just Got Real

Our mission is to help you to engineer serendipity–those delightful circumstances in which everything just seems to come together for your customer leading to powerful “You read my mind” moments. But, that’s impossible when things don’t come together for you as a marketer. Acquiring and using all the customer data that we marketers need has […]

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Five Reasons You Should Be Mapping Your Customer’s Journey

[Co-authored by Dan Gesser, IBM’s Marketing and Customer Engagement Subject Matter Expert.] A recent study from Gartner suggested that by 2016, 89% of CMOs expect to differentiate on customer experience. There is no denying that in the world of today’s empowered consumer, customer experience is the new battlefield. The problem? Gartner also revealed that only […]

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Imagine a New Way to Work: The Role of a Customer Experience Designer

Meet Ann. Ann is a customer experience designer. She’s a relatively new face in most marketing organizations, particularly in those teams that are focused on just getting the next promotional email, SMS or mobile push out the door. So what does Ann do? What exactly is a customer experience designer? And why should your marketing […]

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The Facts and Figures in Customer Experience and Digital Marketing Execution

A marketer’s ability to innovate and effectively exploit customer digital information is crucial for survival in today’s turbulent business environment. A new Econsultancy research report called The Consumer Conversation: The experience void between marketers and their customers commissioned by IBM found that a brands ability to innovate was being outpaced by consumer expectations. Econsultancy conducted research […]

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Keeping Up With Today’s Evolving Loyalty Demands

The following is a guest post by Julia Leyrer, Marketing Analyst at 500friends, A Merkle Company.   Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly rising, and data-driven customer retention is a key area filled with untapped growth potential. But loyalty marketing is […]

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Our ecosystem delivers power to the people

I just attended another IBM ExperienceOne customer forum, this time in hometown New York City. While there, I had the pleasure of meeting once again with the great folks from RiverPoint, one of our awesome IBM Business Partners. Our Business Partners come in all flavors, and the options and support they bring to clients every […]

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How to Overcome Google’s Paid Search Keyword (Not Provided) update

Google is known to cause massive stir in the online world with its algorithmic updates. It strives hard to continue to keep its customers engaged and has been exceptionally successful in the process. Google has consistently launched new updates to secure its search environment and deter its critics. If you could imagine managing the largest […]

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Where Does Your Program Stand? – Digital Analytics 3D Maturity Model

There are many Digital Analytics Maturity Models out there. And over the years they have become more and more complex. I developed one a while back that at the time was more complex then most of what people were using but I thought it needed the added dimensions. Now I think many models have gotten […]

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Making The Most Of Mobile: Delivering Relevant, Timely Push Messages

Your customers are constantly on the move. Without a mobile engagement strategy, you run the risk of losing contact with customers and reducing their loyalty to your brand. To maintain a heightened level of contact, you need to embrace the fact that mobile devices are an ever-present aspect of your customers’ lives. Mobile provides an […]

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Content And Commerce: A Thwarted Romance?

Following is a guest post by Doug Heise, Global Director of Product Marketing, CoreMedia. The traditional approach to building online shops and brand experiences can no longer scale to meet the demands of a new breed of empowered digital consumers. Many eCommerce sites provide a feature set primarily focused on the buying process: browsing the […]

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