digital analytics

Deploy And Manage IBM Interact With Digital Data Exchange – No Coding Required!

The more sophisticated digital marketing gets, the more specialized solutions for niches within digital marketing emerge to help marketers build their own eco-system that best serves their needs. So, our clients of IBM Digital Marketing Optimization (formerly Coremetrics and Unica NetInsight) employ many of these solutions to extend our suite and build their own eco-system. […]

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Retargeting in a B2B World

Retailers have long known the value of a good retargeting program.  And although retargeting has been around for years, current technology allows Marketers to create highly personalized retargeting campaigns perform better than ever. What is Retargeting? If you’ve done any online shopping, or even browsing, chances are you’ve experienced retargeting.  Have you ever received an […]

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5 ways to personalize your site content via IBM Marketing Center

Customers and potential customers are providing insights every time they interact with your company, regardless of channel.  Via IBM Marketing Center when recognized visitors are on your website you can personalize their experience using historical and real-time data. IBM Marketing Center is a SaaS solution that allows a company to use personalization across websites, mobile […]

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Marketing in the Age of the Empowered Consumer

Thanksgiving has always fascinated me. It’s the one day a year that every American family is eating basically the same meal (with a few variations, of course) and watching football and the Macy’s Thanksgiving Day Parade. The entire country stops and collectively does the same thing. Now we can add one more national activity to […]

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The Case for Radical Simplicity in a Complex World

When did it all get so complicated?  That’s what I asked myself over the weekend as I was thinking about the current state of online marketing. Think about it: how many times have you, a marketing expert, found yourself shaking  your head (or your fist) in frustration as you tried to make sense of your […]

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