b2b ecommerce

Bring the Best B2C Capabilities to B2B eCommerce

80% of B2B buyers now expect the same buying experience as B2C customers. After experiencing quick, efficient digital purchasing on Amazon and other popular retailers, B2B customers expect the same personalized and seamless cross-channel and cross-device experiences. Is your eCommerce experience ready to deliver? Do your customers have to work hard to buy from you? […]

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The Power of B2B Personalization

Personalization is no longer optional in the B2B world, with Gartner predicting that by 2018, B2B companies with e-commerce personalization will outsell by 30 percent competitors that are not providing a personalized experience. When creating your B2B personalization strategy, be sure to include the following: Personalized messaging Different types of customers have different needs, and […]

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