Smarter Commerce is Connecting People

IBM’s Smarter Commerce Global Summit in Orlandounderscored just how much transformation we’re all experiencing, not just in our businesses, but in the ways we communicate with one another, and therefore, in our personal lives as well. At it’s core, Smarter Commerce is about connecting people – buyers, sellers, suppliers, employees, and customers. The inimitable Pam […]

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How to Better Manage Marketing to Optimize People, Processes and Resources

We marketers seem to be doing a very good job of making our professional lives more complicated than they should be. Consider that as a global group, we’re responsible for spending more than 1 trillion USD each year. A huge number to be sure. But most of us are still managing our marketing programs with […]

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How to Deliver Personalized Marketing Programs that Feel Like a Service

It’s all in the delivery. This chestnut is as true of Lucille Ball’s screwball comedy, as it is of that FedEx package you’re literally waiting for, or of that email offer that just popped into your inbox. The fact is that the delivery matters. Consumers are receptive to intimacy with their favorite brands. They readily […]

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Match the Right Message to the Right Customer

Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision making. As choices multiply, marketing becomes more challenging than ever. The days are past when marketers could rely strictly on good judgment and business acumen. Technology for decision and process automation gives marketers a pronounced […]

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Free eBook: How to Use Analytics to Build Marketing that Works

“The unexamined life is not worth living.” So said Socrates. It turns out that the ancient Greek philosopher’s maxim is still relevant for today’s marketers. There’s no point in collecting data on customer behavior if you can’t understand what it means and how to act on it. Your customers are offering you a wealth of […]

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Free eBook: How to Turn Customer Data into Dollars

Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand. Collecting data to build rich customer profiles is an essential step in interactive cross-channel marketing that drives revenue and loyalty. As customers become more […]

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The Analytics-Driven Organization: What CMOs Need to Know

The digital revolution is transforming the marketplace. Empowered customers can see—and say—more about the organizations that serve them than ever before. They want better products and services, more choice and more value. And they expect organizations to act in a socially and environmentally responsible manner. Business customers are also buying more carefully, haggling harder over […]

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