The Convergence of Paid, Earned and Owned Media Channels

When it comes to discussions on the evolution of marketing technology, the web is awash in perspectives on the convergence of paid, earned and owned media channels. Some of these viewpoints are well thought out; others are more ruminating in nature. But all of them are trying to answer a simple question: “Are we rapidly […]

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One Simple Way to Get Closer to Customers

Written by Paul McNulty, Director of Marketing, Enterprise Marketing Man­­agement Group. How can companies get closer to customers? Simple. Put marketing and IT closer to each other. Leading companies are co-locating marketing and IT teams in the same office building to improve collaboration and effectiveness, and they’re cross-training marketing and IT personnel in each other’s […]

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