Deploy And Manage IBM Interact With Digital Data Exchange – No Coding Required!

The more sophisticated digital marketing gets, the more specialized solutions for niches within digital marketing emerge to help marketers build their own eco-system that best serves their needs. So, our clients of IBM Digital Marketing Optimization (formerly Coremetrics and Unica NetInsight) employ many of these solutions to extend our suite and build their own eco-system. […]

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A Maturity Model for Digital Marketing Strategy

In order to bring the digital-marketing strategy framework from this Friday’s post alive, it makes sense to pair it up with a maturity model.  What’s a maturity model? Maturity models are a roadmap for marketers. You find your company’s “You are Here” point on the map. Then you see what next steps you may wish to […]

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Seeking a strategic framework for digital marketing

At the new DigitalMarketingOne (a community site for digital marketers), our Founders Council is exploring strategic frameworks for digital marketing. Marketing does so many things, though, and does them so differently at different companies. How do we put all that into a framework that makes sense to marketing leaders? Luckily, many clever people have thought about that […]

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Geeks vs Nerds – Or – A Good Analyst is Hard to Find

At the end of a long day during Unica’s marketing conference in 2008 one of our customers and I were discussing whether it is better to be a nerd or a geek. Tough question it seemed. But luckily, in Sept. 2009 the brilliant Venn diagram below started zipping all over blogs on the Internet. The […]

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5 Remarkable Multichannel Analytics Sessions Last Week at eMetrics

Like most vendors at the eMetrics marketing optimization conference this year, I only had a chance to attend very few of the sessions. But each of the ones I did attend was awesome. Even more awesome than I remember from past years. Here are five track sessions that were real gems: Kevin Hillstrom (Minethatdata.com) explained […]

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Web Analytics Highlights and Semphonic ThinkTank at MIS 2010, May 16-19

Watch this short video to learn about the unique highlights that web analysts and managers can expect at MIS 2010. Don’t miss especially the Semphonic Think Tank workshops to be held on the Wednesday of the conference. Unica MIS 2010 – Highlights for Web Analytics Managers from Akin Arikan on Vimeo. Go to the Unica […]

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Analytics for iPad, the Kindle Killer

You can be pretty sure that iPad isn’t anywhere close to being a laptop killer except in the leisure usage department, e.g. watching movies on a plane.  After all, who wants to type anything on an on-screen keyboard more than they need to. (though I might bite my words if Logitech releases a keyboard that attaches to […]

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Multichannel Marketing – 2 years later: Direct is becoming highly digital, real-time, in- and outbound (part 2/3)

In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. In this part we will look at the surprising advances that direct marketing has made in the past two years. The old-new direct marketing: Outbound What web marketers don’t realize is that the new direct marketing (since […]

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Web analytics now coming to desktop apps with the Microsoft Silverlight Analytics Framework

Exciting times ahead. Microsoft Silverlight (and also Adobe Flash) can be used not just within the web browser where they have been making websites more dynamic, interactive, and web 2.0 for a while already. But very interestingly, these applications can also run outside the web browser on the desktop. Yet, designing a dynamic application and […]

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Multichannel Marketing – Two years later: Digital is at a Crossroads

In the two years since publishing the Multichannel Metrics book, the face of marketing has changed drastically. We are entering a critical crossroads in 2010. By 2013, will we look back and find that this was the year when marketers from online and other marketing teams first realized how similar their goals have become and […]

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Feb 18th, Webcast on Top 5 Changes to Search Marketing in 2010

Search marketing optimization might appear like a single dimensional affair to an outsider, i.e. to optimize ranks for SEO, and to optimize bids for PPC. What could be so hard about that? But insiders know that search is quite a multi-dimensional problem. It requires them to weigh keywords, ads, budgets, bids, currencies, targeting, landing pages, […]

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Announcing: A wizard for optimizing natural search (SEO)

“The best things in life are free”, they say, and organic search traffic might seem free at first glance. But in truth, as you will know, organic search isn’t free at all. It requires hard SEO work upfront before you can rank well for highly coveted keywords. This wizard is for any marketer looking to […]

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