Marketing

Put an End to Customer Frustration: Let Watson Help

Are your website and other customer channels performing flawlessly – or are your customers struggling? How do you know? Not too long ago, when you wanted a new product, say a vacuum cleaner, that meant driving to a brick-and-mortar store to research. You’d test-drive the product, choose between upright or canister, bagged or unbagged. Maybe […]

Marketing

Building an Actionable Approach to Customer Experience Analytics

As a digital marketer, you amass a multitude of data to help create visibility into your customers and better understand their wants, needs and motivations. In today’s competitive world, it isn’t enough to simply know your customers – you must convert your customer data into meaningful and actionable insights that you can use to deliver […]

eCommerce & Merchandising

The Time for Omnichannel Commerce Innovation? Right Now.

If you are like most retailers, you worry about the competition and it probably keeps you awake at night. You know that the key to success is innovation and you even know what you want to do to change the customer experience — but, without the right platform and tools, you suddenly find yourself relying […]

IDC: The Future of Supply Chain

What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]

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How to Save Your App from the Kill

Your mobile app is one of the most important channels you have into your customer’s world. The average U.S. consumer spends five hours per day on mobile devices,[1] and wants the convenience of interacting with your brand via phone or tablet. Brands of all types roll out new apps daily. For example: Banks create apps […]

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8 Ways IBM is Advancing Automation and App Integration in MFT

This is the fifth post in our Managed File Transfer blog series. Read the previous post, “Why You Should be Investing in Visibility and Governance for Managed File Transfer” here. Businesses in this ‘Digital Age’ must operate and perform in a highly-competitive and global environment – one with growing demands for secure data exchange. The transfer of business-critical […]

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AI for Marketing Professionals – A Force for Experience Transformation

“The Last Jedi” has millions of fans worldwide feeling the Force again this week. But for CMOs and their teams, there’s another Force that’s radically changed life as we know it: Data. Like the Force of Star Wars fame, data has light and dark elements. It is a raw, powerful resource that binds together every […]

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In 2018, Don’t Miss the Right Moment to Make a Pricing Move

It’s getting close to the end of the year, but you’re probably already planning for the 2018 holiday season. What can you implement now to help you achieve your financial goals next year? Change Pricing Strategies at Just the Right Time Imagine this scenario: You already have IBM WebSphere Commerce and need to have up-to-date […]

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How to Strengthen the Security of your Online Store

IBM is rolling out an exciting transformation of our eCommerce portfolio. This is the fourth blog post in a series that formally introduces these advancements and reviews the architecture of the services from a technical point of view. In this post, the author outlines security protocols that should be essential components of every digital commerce […]

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AI for Commerce Professionals – Make Better Decisions and Stay Ahead of the Game

“These aren’t the droids you’re looking for.” This famous line from Star Wars was my first encounter with a Jedi Mind Trick. As a commerce professional, try to imagine if you had such a force—one that would enable you to know what each of your customers is looking for. There is a new alliance between […]

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Ways Retailers Can Optimize Holiday Readiness

IBM has had its finger on the pulse of the retail sector during a time when the brand-consumer dynamic has undergone a dramatic shift and retailers are being asked to embrace critical new innovations to keep up. Through the power of Watson and AI technologies, we are helping businesses bring data to life so retailers […]

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CEVA Logistics is 90 Percent Faster with IBM

Managing a global supply chain of any size is no small task. Now consider the supply chain of a global logistics company, which turned more than $6.6 billion USD in revenue in the last financial year, that is both a carrier and a mover in 160 countries, managing eight million square meters of storage space […]

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AI for Supply Chain Professionals – A Force for Change

All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience. And we know things can, and do, go […]

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Watson Customer Engagement – Embrace the Power of the Force

As a huge Star Wars fan, I have always wanted to have a set of supernatural powers, such as the ability to sense impending attacks; influence the thoughts of others, known as the “Jedi mind trick;” and even see the future. In essence, the Force – meaning the wisdom, expertise and ability to know exactly […]

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Why You Should be Investing in Visibility and Governance for Managed File Transfer (MFT)

  This is the fourth post in our Managed File Transfer blog series. Read the previous post, “Digital Business is Accelerating and Changing the Business Environment: Managed File Transfer (MFT) Must Evolve to Meet the Challenge” here. Demand for Managed File Transfer (MFT) solutions continues to grow as the most reliable and efficient means for […]

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Easily add AI-managed content to marketing campaigns

New Chrome Plug-in Connects IBM Watson Content Hub and IBM Watson Campaign Automation   Watson Content Hub plug-in for Watson Campaign Automation At IBM we continue to “walk the walk” when it comes to AI.  The most recent example is the new IBM Watson Content Hub (WCH) Marketing Connector – a Google Chrome plug-in for IBM […]

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