Commerce

Shopping is Changing. Your eCommerce Platform Must Evolve Too

“eCommerce sales in the US are growing at close to 17% a year.” – Census Bureau As digital commerce continues to grow, it’s also changing before our very eyes. According to Census Bureau figures, eCommerce sales in the US are growing at close to 17% a year. That rise isn’t only being driven by more […]

Commerce

How to Turn Customer Loyalty Programs into Love

“Loyalty programs increasingly need to have flexibility. In other words, it can’t just be ‘Buy ten get one free,’ at a coffee shop anymore. Stores themselves are starting to have to get creative with what loyalty means to them and giving the customers choice in what those rewards are.” — Nicole Leinbach Reyhle, Founder, @RetailMinded […]

Supply Chain

Building a Smarter Supply Chain: Get Started at CSCMP

  The Council of Supply Chain Management Professionals (CSCMP) is celebrating 56 years of hosting its annual conference, EDGE, in Nashville. The much-anticipated event in Music City is packed with more than 100 forward-thinking sessions covering real-world strategies to transform supply chains. Attendees will hear from some of today’s brightest supply chain academics and practitioners, […]

IDC: The Future of Supply Chain

What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]

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How AI is Transforming the Supply Chain

To address evolving client needs, drive business growth and stay nimble in the face of rapid change, businesses everywhere are looking for ways to fundamentally transform the way they manage their supply chains. This is a massively consequential undertaking. Supply chain leaders play a critical role in the company’s success. They’re tasked with continually ensuring […]

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IBM introduces new AI capability to help marketers understand campaign performance

Marketers have the burden of becoming smarter and faster – in a never-ending pursuit of creating memorable, high-impact customer experiences using only pixels on a screen and a handful of ideas, and quickly, before the customer loses interest. Most marketers lack necessary skills, budget, headcount and time to keep up with the increasing customer demand […]

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Better Customer Digital Experiences AND a 661% ROI

Ever wish you could go back to a simpler time? People who had businesses back before the internet were interested in providing a great customer experience, but it was all pretty straightforward. The customer had only a few touch points with the business — face to face, phone or mail – and the successful businesses  […]

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Partner with a leader for order management and fulfillment software

“… the IBM Order Management solution has most recently been named  a Leader by International Data Corporation for both mid-market and enterprise retailers” In an environment of “have it your way” consumers and digital transformation pressures, you as a retailer are in a race to deliver an optimal and consistent customer experience on the web, […]

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Is your eCommerce platform helping in the fight for market share?

Throughout the year, we connect with our clients around the globe to identify the challenges they face and understand how our solutions are helping them overcome those challenges. We’ve heard from countless eCommerce practitioners about their battle against large, online heavyweights stealing market share and exploiting margins. It’s a real struggle for some retailers as […]

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What does IBM’s Watson wear to work? Carhartt, of course

To help Carhartt get in front of fast-changing customer preferences, they searched for a way to accelerate and enhance their analytics processes and found IBM Watson Commerce Insights.  If asked what comes to mind when you think about the workwear brand Carhartt, it’s likely images of rugged people running heavy equipment or working outdoors in […]

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Introducing new online user communities

On behalf of Mark Simpson, VP of Offering Management for IBM Commerce and Marketing solutions, and Jeannette Barlow, VP of Offering Management for IBM Supply Chain solutions, we are excited to announce the launch of two new online user communities: the IBM Marketing and Commerce Community, and the IBM B2B Collaboration Community. These communities are online spaces for you to connect with other marketing, […]

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The FIFA World Cup Store: more than a store, it’s a soccer experience

“We were able to come up with some really innovative solutions to bring content and commerce together in a very short amount of time.—Colby Walker, Senior Manager – Digital Experience, Soccer.com”       Did the World Cup inspire you this year? Or maybe your kids need new gear for their soccer teams this fall? […]

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IBM Watson Marketing named a leader in customer analytics solutions

We are tremendously proud to share that IBM was ranked as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018 report! About the report The Forrester Wave report provides an assessment on a new type of customer analytics software categorized as “do-it-for-me” (DIFM) and evaluates key criteria for marketing and CX buyers to […]

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IBM named 2018 Manufacturer of the Year

The award recognizes IBM for “establishing itself as a paragon of Manufacturing 4.0 transformation by innovating the use of advanced technologies,” such as AI and machine learning… Frost and Sullivan’s Manufacturing Leadership Summit is the premier event that honors organizations and individuals that are shaping the future of global manufacturing. The annual Manufacturing Leadership Awards recognize outstanding projects across 11 […]

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It’s Wedding Season: Say “I Do” To This Integration and Watch Your Sales Multiply Ever After

“Through their innovation and expertise, MyRegistry.com was able to deliver a multi-channel registry system to us that yielded immediate and significant positive results.” Beth Anne Ages, Director, The Registry at Boscov’s   Wedding season is in full swing. That means plenty of brides and grooms are headed down the aisle. It also means a huge […]

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It’s post-May 25th and GDPR is officially in effect. Now what?

With the General Data Protection Regulation (GDPR) becoming law, marketers must be progressing on the GDPR journey. From email campaigns to digital websites including mobile and social channels, GDPR impacts the way marketers are able to capture and manage personal data. In essence, marketers must rethink how they observe and address the market and what […]

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