eCommerce & Merchandising

Merchandising Decision Making is Now Easy with IBM Watson Commerce Insights

In a recent report, the National Retail Federation projected online sales in 2017 will grow three times faster than in-store sales. The report suggests 51% of Americans prefer to shop online rather than in stores—a figure that jumps to 67% for millennials and 56% for Gen Xers. With Amazon accounting for 43% of online sales […]

Marketing

Bots and AI: The Cutting Edge of Customer Care (Part 1)

“People want to feel heard and seen – and today’s customer service very frequently does the exact opposite of that” – Dr. Justine Cassell, Carnegie Mellon University LivePerson and Carnegie Mellon University (CMU) recently hosted over 100 customer care executives from globally leading brands for the Bots and AI conference in Pittsburgh. I had the […]

Marketing

The Art of Emotional Honesty in Email Marketing

People are emotional. The best email marketing is, too. We like to think we’re logical creatures, but at the end of the day we respond with our hearts and instincts. On some level, we all make our purchasing decisions emotionally. That’s why we as marketers often say we tell stories – and why the best […]

Not All Digital Commerce Platforms Are Created Equal

Find out what separates the leaders in both Gartner Magic Quadrant and IDC Marketscape reports Both Gartner’s Magic Quadrant for Digital Commerce and IDC’s first ever Marketscape for Retail Omni-Channel Commerce Platforms recently hit the streets. The leaders are a familiar bunch that includes IBM, SAP, Oracle and Salesforce. In looking at each graphic, it […]

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Watson Content Hub plugin for WordPress!

Watson Content Hub plugin for WordPress: true cognitive digital content/asset management, featuring embedded Watson technology WordPress estimates that it powers 27% of the Internet – with 409 million people viewing more than 15.5 billion published pages each month (yes, billions with a “B”!). Organizations of all sizes employ WordPress and its ecosystem of technology/solution plugins for […]

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3 Essential Retargeting Strategies for Driving Sales

In today’s busy and distracting digital world, retargeting is essential for retailers looking to capture all possible revenue. Retargeting strategies can help retail advertisers reach customers who may have browsed items or added products to their digital shopping cart without purchasing. Retargeting can also be used to drive future sales from customers who have already made a […]

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The Future Is Now: Building a Cognitive Supply Chain at ProcureCon IT

The capabilities in emerging cognitive solutions are fundamentally changing the procurement space. There is increasing pressure for procurement leaders to not just improve procurement performance, but also drive overall enterprise success. In other words, while cost savings is highly important, the real value is in procurement-led innovation. Top-performing CPOs are looking for technology to assist […]

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Mothers (Like Everyone) Matter Every Day

Mother’s Day is a day to celebrate the beauty of motherhood. Conceived as a chance to spend quiet time with mom, it has become a commercial bonanza for greeting cards, flowers and chocolate. One would hope that when Mother’s Day ends, we realize we should honor our mothers every day. Similarly, a company should honor […]

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AI, Content, and Mobile: 3 Learnings for Personalisation from Drapers Digital Festival

Mobile’s fit in the customer journey is transforming. At the recent Drapers Digital Festival, I took part in a lively panel discussion featuring experts from a variety of retailers, including Jack Wills, Zalando, and Joseph, where we discussed the pursuit of the coveted personalisation goal, and explored the potential of artificial intelligence (AI) to enhance […]

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Achieving Omni-channel Commerce

Omni-channel stress It’s no secret to retailers – omni-channel is critical for success. But how many of them are doing it well? Total Retail just released their list of the Top 100 Omnichannel Retailers, where they scored the retailers based on the omni-channel experiences they offer to their customers.  The retailers were ranked based on […]

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IBM Dynamic Pricing – It’s a bird, it’s a plane – no, it’s pricing at the speed of Dynamic Pricing

In our world today, it’s all about speed.  How fast is your internet? How fast did you respond to a text message? Who ran the fastest mile?  What if in your daily work life, we could make intelligently pricing your products easier and faster? Even better, what if you can have speed and you can […]

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Experience the Gartner Supply Chain Executive Conference in Person or Online!

Research shows that as much as 65% of the value of a company’s products or services is derived from its suppliers and the supply chain.[i] From product quality to pricing and availability, your brand’s overall customer experience is largely impacted by how your supply chain functions. Unforeseen disruptions can impact the customer experience, brand affinity, […]

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Chicago Hosts: B2B Online Conference

The B2B Online Conference kicks off Monday, May 8th, at the Renaissance Chicago Downtown Hotel in the beautiful Windy City. In my opinion, this is the top B2B event of the year for eCommerce and digital professionals. This conference was so successful last year that it has nearly doubled in size in 2017. Get ready […]

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Monolith to pebbles: transformation of the IBM Commerce portfolio

We’re in the process of rolling out an exciting transformation of our eCommerce portfolio. This is the first in a series of posts that will formally introduce these advancements and review the architecture of the services from a technical point of view. In this piece, the author outlines the vision and key principles that are […]

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IBM and Aricent Announce Expanded Partnership to Securely Connect Digital Business

IBM and Aricent Announce Expanded Partnership to Securely Connect Digital Business Today, IBM and Aricent unveiled a new collaboration for Connect:Direct, Connect:Express and Connect:Enterprise assets. IBM has led this market for over 30 years and this innovative partnership will enable this trusted offering, a defacto standard in file transfer for banks, to grow in its […]

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