eCommerce & Merchandising

Keeping up with consumers is hard – Artificial Intelligence is here to help

How does the saying go? The only constant is change? This is never truer than in seeking to meet the demands of a fast changing consumer. New research by Accenture recently published on Ad Age provided some telling data. Aptly titled “Study: Consumers Get More Fickle Despite Billions Spent on Loyalty,” the research shows several […]

Commerce

The White Whale of Retail: Facing the Beast that’s Devouring your Sales

The role of store engagement in omnichannel strategy Delivering on the promise of omnichannel experiences and commerce can seem like a chasing the White Whale, a noble and highly coveted goal but one that is nearly impossible and can drive retailers mad. Facing the White Whale of retail, that elusive gem hidden in the depths […]

Commerce

The White Whale of Retail: Setting Sail on your Ecommerce Journey

Battling the Complexities and Rising Costs of Omnichannel Order Management and Fulfillment For retailers, successfully executing an omnichannel commerce strategy that exceeds customer expectations has become a White Whale – the epitome of achievement yet so elusive that it is nearly impossible to achieve alone. Creating an engaging and personalized digital experience for your customer […]

IDC: The Future of Supply Chain

What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]

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The White Whale of Retail: Keeping Up with Changing Digital Commerce Tides

Ecommerce and the Importance of a Personalized Experience In Herman Melville’s 1851 classic Moby Dick, Captain Ahab is compelled to kill a white whale who took his leg on a previous voyage. He is fixated so completely on that singular goal that he pursues it to his own death. For retailers, chasing profitable omnichannel commerce […]

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CPQ (Configure, Price, Quote): A Powerful Solution for B2Bs

      The Easy Button Have you ever wished for an “Easy Button?” Started in 2005 as part of an ad campaign for Staples, the office supply company, the Easy Button has become a funny metaphor for finding better solutions to frustrating situations. In business, as well as life in general, sadly, there’s no […]

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Key Trends Driving the Growth in Managed File Transfer (MFT)

This is the first post in a series on Managed File Transfer. To learn more, watch this webinar with IDC Analyst Jerry Silva as he discusses the trends and issues facing the banking industry today. Demand for Managed File Transfer (MFT) solutions continues to grow as the most reliable and efficient means for secure data […]

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Digital Leaders Come Together on B2B Innovations and Trends

B2B Digital Transformation Call it the consumerization of B2B marketing, call it digital transformation – however you refer to it, it’s no secret that the B2B digital world is changing. For some time, B2Bs have lagged behind B2Cs in moving from traditional marketing to newer digital technology, citing the complexity of their product mix or […]

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Pricing rules and recommendations that never stop learning

It’s back to school time! Everyone is getting on-board with the school schedule, packing lunches, and getting on that bus. The kids are so excited about having a new teacher and meeting new friends. What if back to school time was easier? What if, it used Artificial Intelligence? What if, after 1st grade, your kids […]

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5 Ways AI is Helping Improve Omnichannel Fulfillment

Today’s retailers have to find profitable strategies to deliver on their customers’ expectations, amid significant fulfillment challenges and complexities. Customers don’t understand the massive omnichannel fulfillment operation that is set into motion when they click “Buy Now.” Whether they purchase a product on your e-commerce site for home delivery or order a product to be […]

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The US Open is in our court: IBM helps the US Open define a new era of Digital Experience

    The IBM Digital Experience at the US Open Picture this: You’re sitting on your couch next to your 8 year old son/daughter. Roger Federer thrashes out one last hit; it soars over the net and whirls past the head of Rafael Nadal. You feel the rush of excitement. You and your child celebrate. […]

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How to Predict and React to Your Customers’ Changing Needs: Quick 3-Step Guide

As a marketer, it’s not enough to simply understand your customers – you need to predict their changing needs. According to Forrester, “firms will experience 25% to 50% increases in revenue risk as more customers operate as free agents.”[1] The troubling reality is, it’s all too easy for customers to pick up their business and […]

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The Rising Costs of Fulfillment: A Hidden Cost of the Omnichannel Model

A customer in need of an outfit for an event orders shoes, jewelry and a dress from her favorite brand, and it arrives via courier the next day. A company that wants branded giveaways for a trade show receives a carton of custom gifts in under a week from order to print to delivery. A […]

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IDC Analyst Discusses Top Issues Facing the Banking Industry Today

Retailers are not the only organizations that need to focus on improving the customer experience. Banks are increasingly feeling the pressure to provide exceptional and innovative experiences for their customers and one way to do that is through digital transformation. Spending on digital transformation by US Banks is expected to be $20.3 billion in 2017 […]

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IBM Springs into Indian Footwear Market with Metro Shoes Partnership

In 1947, British India gained independence. It was this same year Metro Shoes opened its doors to the public in Colaba, Mumbai. Founded in a time of growth and innovation, this leading footwear chain was pushed to meet expectations in a new age. Whether the goal be creating leading designs across national and international markets […]

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You’re Talking, We’re Listening: Bringing You More Regional User Groups

We’re doing a lot more listening to better understand what you like – and don’t like – about IBM Watson Customer Engagement solutions. At the top of your list: you want us to communicate and engage with you more, starting with more local user groups. We’re listening…and taking action. We’re bringing more regional user group […]

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