Digital Experience

Easily add AI-managed content to marketing campaigns

New Chrome Plug-in Connects IBM Watson Content Hub and IBM Watson Campaign Automation   Watson Content Hub plug-in for Watson Campaign Automation At IBM we continue to “walk the walk” when it comes to AI.  The most recent example is the new IBM Watson Content Hub (WCH) Marketing Connector – a Google Chrome plug-in for IBM […]

eCommerce & Merchandising

Retail Pricing in the Age of Showrooming, Coupon Codes, and Black Friday

Your customers’ relationships with pricing are complicated. Today’s buyers are fraught with anxiety over getting the lowest price, driving trends like the chaos of Black Friday, extreme couponing, hundreds of apps for comparison shopping, showrooming, and avoiding hitting the purchase button until they’ve searched for online coupon codes. At the same time, retailers need to […]

Dynamic Pricing

Does your pricing solution speak your language?

When you listen, what languages do you hear? Just think about it. I recently took a trip to Canada. During my trip I heard French, Spanish, Italian, and Japanese. As I did my touring and shopping, I needed to be able to pay in American dollars or in Canadian dollars. Everywhere I shopped, all the […]

IDC: The Future of Supply Chain

What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]

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Digital Business is Accelerating and Changing the Business Environment: Managed File Transfer (MFT) Must Evolve to Meet the Challenge

This is the third post in our Managed File Transfer blog series. Read the second post “7 ways IBM is leading the Security Push in Managed File Transfer” here. Digital business is changing customer expectations – and business models. It is changing how businesses communicate, transact and interact with customers – as well as with other […]

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What do retailers want? The power to act faster.

One of my big take-aways at Shop.org is the appetite for a targeted solution to solve a specific challenge. Gone are the vague requests from retailers for help or something better than what they have. Absent are the inquiries about a complete platform solution. Instead, what I heard were specific, often detailed descriptions of issues […]

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3 Ways to Woo a Customer Who Bought from Your Competitor

So your product or service was passed over for a competitor’s? Good news: New research tells us the fight’s not over yet. As marketers or sellers, we often give the proverbial 110% when trying to land new customers or keep our current customers. Countless campaigns and methods lead customers down a “path of purchase” or […]

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3 Tips to Take Your Mobile Marketing to the Next Level

The world of marketing today is exciting. With the right tools, marketers can engage with customers and prospects in virtually any way that can be imagined – even virtually, with virtual reality and augmented reality. But those are topics for another post. In this piece, we’ll deep-dive into mobile marketing and mobile engagement. Mobile marketing […]

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7 Ways IBM is Leading the Security Push in Managed File Transfer (MFT)

This is the second post in our Managed File Transfer blog series. Read the first post “Key Trends Driving the Growth in Managed File Transfer” here. About one of every twenty Fortune 1000 companies will have a publicly disclosed data breach within the next year.  To the uninitiated, five percent might not sound too risky, but if […]

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5 Ways to Superpower Your Commerce Experience

So you want to learn more about how our solutions can enhance your omnichannel initiatives? Great! These are just a select few from the IBM solution set that provide our customers with the superpowers they need to create truly impactful customer experiences, whether online or in-store. Let’s hone in on what challenges you are facing […]

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Watson Content Hub Makes Building Websites Less Complicated

      New Release: Watson Content Hub Standard Edition IBM Watson Commerce is pleased to announce the new IBM Watson Content Hub Standard Edition!  With this new edition, customers can easily create and manage a web experience natively in Watson Content Hub. All of this can be done using intuitive site editing tools, while […]

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IBM to speak on Customer Engagement at Gartner Symposium/ITxpo

Come join IBM at “The World’s Most Important Gathering of CIOs and Senior IT Executives,” otherwise known as the  Gartner Symposium/ITxpo from October 1-5 in Orlando, Florida. IBM’s Watson Customer Engagement (WCE) unit will showcase exciting solutions from the Watson Supply Chain and Watson Commerce portfolio. The message to leading CIO’s will be how they […]

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Keeping up with consumers is hard – Artificial Intelligence is here to help

How does the saying go? The only constant is change? This is never truer than in seeking to meet the demands of a fast changing consumer. New research by Accenture recently published on Ad Age provided some telling data. Aptly titled “Study: Consumers Get More Fickle Despite Billions Spent on Loyalty,” the research shows several […]

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The White Whale of Retail: Facing the Beast that’s Devouring your Sales

The role of store engagement in omnichannel strategy Delivering on the promise of omnichannel experiences and commerce can seem like a chasing the White Whale, a noble and highly coveted goal but one that is nearly impossible and can drive retailers mad. Facing the White Whale of retail, that elusive gem hidden in the depths […]

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The White Whale of Retail: Setting Sail on your Ecommerce Journey

Battling the Complexities and Rising Costs of Omnichannel Order Management and Fulfillment For retailers, successfully executing an omnichannel commerce strategy that exceeds customer expectations has become a White Whale – the epitome of achievement yet so elusive that it is nearly impossible to achieve alone. Creating an engaging and personalized digital experience for your customer […]

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The White Whale of Retail: Keeping Up with Changing Digital Commerce Tides

Ecommerce and the Importance of a Personalized Experience In Herman Melville’s 1851 classic Moby Dick, Captain Ahab is compelled to kill a white whale who took his leg on a previous voyage. He is fixated so completely on that singular goal that he pursues it to his own death. For retailers, chasing profitable omnichannel commerce […]

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