eCommerce & Merchandising

How to build a cognitive system

IBM is in the process of rolling out an exciting transformation of our eCommerce portfolio. This is the third blog in a series of posts that will formally introduce these advancements and review the architecture of the services from a technical point of view. In this blog, the author outlines the future of software platforms, […]

Marketing

The 7 Habits of Top-Performing CMOs

Can you see into the future? If you’re a marketing visionary with innovative ideas about how to drive business growth and customer-centricity, the answer is yes. You don’t want to just navigate the competition, you want to completely topple it. While the tech landscape continues to shift and evolve, your posture is “bring it.” Great attitude, […]

Procurement

Subdue Disruption and Supercharge Your Supply Chain with Watson

IBM has a long history of running a global supply chain. Currently, Joanne Wright, IBM VP Supply Chain, manages a spend of more than $30 Billion for a supply chain that operates in over 170 countries. She undeniably knows what it takes to run a successful supply chain. One of her secrets: Watson as a […]

IDC: The Future of Supply Chain

What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]

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Welcome to Your New Marketing Reality

The first IBM marketing presentation I ever heard opened with the quote, “It was the best of times, it was the worst of times.” That famous quote, taken from Charles Dickens’ A Tale of Two Cities, seems to sum up the current state of marketing. Marketing today: tech drives innovation…and anxiety On the one hand, […]

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IBM Digital Experience Manager: Continuous innovation

  Want to be a digital experience innovator? Then choose the platform that has been leading the pack for 15 years   IBM Digital Experience Manager: Continuous innovation Today’s empowered consumers demand digital experiences with “wow” value, whether they’re quickly scanning your website for product information or signing in, hoping to complete a digital order […]

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Dynamic Pricing makes your pricing activities easy all year long!

    Have you thought about Dynamic Pricing? It’s summer time and the days are longer.  Everyone is enjoying warm weather and evenings on the patio.  Some of you might be fretting over making pricing decisions.  Some days, you probably spend a lot of time reviewing and approving pricing that you know are correct.  How […]

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Keep Moving Forward: Why Your Digital Experience Platform is Critical

    In today’s business landscape, your digital experience is your brand experience. Customers interact with your brand across a range of platforms, including websites, social media, external sites, mobile devices, and “beyond the screen” devices such as IOT, voice and virtual reality. As brands learn to navigate this fast-evolving environment, one thing is clear: […]

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The Digital Experience Changes Everything

    Think about your last marketing brainstorming session. Did specific channels, like mobile, dominate the conversation? Was the discussion centered on specific content types, like video or infographics? Many brands focus on channels and content because they’re tangible. However, by focusing on the details, you are likely missing both the bigger picture and the […]

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How Mammoth Resorts Brings Personalized Offers to Vacationers

In a letter to his sister Sarah, Sierra Club founder John Muir once wrote, “The mountains are calling and I must go.” The Scottish emigrant, naturalist and preservationist wrote about his adventures in nature, especially in California’s Sierra Nevada mountains. Today, visitors to the Sierras and Mammoth Resorts, the leading four-season mountain resort operator in […]

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3 Ways to Bridge the Gap Between On and Offline Behaviors

Have you heard about omnichannel marketing strategies? Probably. Everyone’s talking about them – and for good reason. According to Invesp, “companies with omnichannel customer engagement strategies retain on average 89% of their customers.” Let’s refresh: Online behaviors are email sends/opens, website visits, online purchases and social media interactions. Offline behaviors include speaking with support on […]

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Why your B2B eCommerce platform needs to be more like a B2C’s

Bring the Best B2C Capabilities to B2B eCommerce 80 percent of B2B buyers now expect the same buying experience as B2C customers. After experiencing quick, efficient digital purchasing on Amazon and other popular retailers, B2B customers expect the same personalized and seamless cross-channel and cross-device experiences. Is your eCommerce experience ready to deliver? Do your […]

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Gartner: IBM Leads in B2B eCommerce

      Complexity and Scale: Two Crucial Components of Effective Digital Platform Technology In today’s global economy, many B2B companies work with businesses around the world, dealing with multiple languages, currencies and cultural differences. This means that your eCommerce website must handle all of these complexities while providing a seamless and easy-to-buy experience for […]

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The Power of B2B Personalization

    Personalization is no longer optional in the B2B world, with Gartner predicting that by 2018, B2B companies with e-commerce personalization will outsell by 30 percent competitors that are not providing a personalized experience. When creating your B2B personalization strategy, be sure to include the following:   Personalized messaging Different types of customers have […]

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5 Challenges Retailers Face Giving Customers What they Want

The online shopping experience is evolving faster than ever before. Today’s omni-channel retailers — whether they’re an exclusively online shop or bridging digital and physical experiences — need to master a host of different elements that translate into a fluid, dynamic shopping experience. Digitally empowered consumers want seamless experiences across all touch points and expect […]

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How to Talk to People, Not Segments: The Evolution of Real-Time Personalization

If I had $1 for every time I heard a marketer say “there has never been a more exciting or challenging time to be a marketer” I would be a rich man. This week marks my one year anniversary of working for IBM within the customer engagement team, and I have lost count of the […]

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