Lisa Shalett, Startup Investor/Advisor, former Goldman Sachs Partner & Head of Brand Marketing & Digital Strategy

Share this post:

Lisa Shalett (former Goldman Sachs Partner and Head of Brand Marketing & Digital Strategy) talks to IBM’s Robert Schwartz (IBM Global Leader, Strategy & Design at IBM iX) about managing the Goldman Sachs brand and advising startups.

0:00 Lisa’s unusual background in Japanese markets and compliance
5:35 Moving from compliance to marketing
7:36 Managing the Goldman Sachs brand during the financial crisis
12:34 Brand-building by “learning to be storytellers with empathy”
15:26 “Everyone is a marketer”
16:31 Equipping Goldman to be brand ambassadors
19:24 Advice for CMOs: team up with innovators
22:20 Pivoting to connect clients ranging from startups to Goldman
28:29 What Lisa looks for in advisees: passion and asking smart questions
31:24 Advice for startup entrepreneurs: Communicate with your supporters and mentors
33:51 Most challenging moments: Lack of communication
36:43 The marriage of expertise and agility
41:18 Fostering gender inclusivity: Making leaders responsible and being a trusted confidant
56:56 When you think about IBM, what do you think of?

Audience questions
46:43 The potential role of Goldman Sachs alumni in the Trump administration
49:05 The potentials and dangers of Watson and AI
51:47 In the next few years, is there more potential in entrepreneurship or “intrapreneurship”?
54:49 Challenges in moving from a large firm to a startup

Add Comment
No Comments

Leave a Reply

Your email address will not be published.Required fields are marked *

More Pacesetters Stories

Jorge Espinel, Head of Global Business Development, Spotify

Jorge Espinel, Head of Global Business Development at Spotify, talks with Robert Schwartz, Global Leader of Agency Services at IBM iX, about creating meaningful customer experiences and finding innovative solutions to challenges in the music industry.

Continue reading

Machine Translation in the Age of Displacement

Just a few years before the launch of Unbabel Inc., a global machine translation agency based in Portugal, the world was a very different place. In 2009, Greece conceded its €300 billion debt, sounding the alarm bell on a crisis in the Eurozone. Within two years, social media communication assisted in fomenting the wide-scale protests […]

Continue reading