Lisa Shalett (former Goldman Sachs Partner and Head of Brand Marketing & Digital Strategy) talks to IBM’s Robert Schwartz (IBM Global Leader, Strategy & Design at IBM iX) about managing the Goldman Sachs brand and advising startups.
Interview 0:00 Lisa’s unusual background in Japanese markets and compliance 5:35 Moving from compliance to marketing 7:36 Managing the Goldman Sachs brand during the financial crisis 12:34 Brand-building by “learning to be storytellers with empathy” 15:26 “Everyone is a marketer” 16:31 Equipping Goldman to be brand ambassadors 19:24 Advice for CMOs: team up with innovators 22:20 Pivoting to connect clients ranging from startups to Goldman 28:29 What Lisa looks for in advisees: passion and asking smart questions 31:24 Advice for startup entrepreneurs: Communicate with your supporters and mentors 33:51 Most challenging moments: Lack of communication 36:43 The marriage of expertise and agility 41:18 Fostering gender inclusivity: Making leaders responsible and being a trusted confidant 56:56 When you think about IBM, what do you think of?
Audience questions 46:43 The potential role of Goldman Sachs alumni in the Trump administration 49:05 The potentials and dangers of Watson and AI 51:47 In the next few years, is there more potential in entrepreneurship or “intrapreneurship”? 54:49 Challenges in moving from a large firm to a startup
Jorge Espinel, Head of Global Business Development at Spotify, talks with Robert Schwartz, Global Leader of Agency Services at IBM iX, about creating meaningful customer experiences and finding innovative solutions to challenges in the music industry.
Just a few years before the launch of Unbabel Inc., a global machine translation agency based in Portugal, the world was a very different place. In 2009, Greece conceded its €300 billion debt, sounding the alarm bell on a crisis in the Eurozone. Within two years, social media communication assisted in fomenting the wide-scale protests […]