What’s driving the viral growth of the cluster-computing framework Fortune calls the “Taylor Swift” of big data software? Performance. Enterprises able to harness Apache Spark can run critical analytic applications up to 100 times faster than before. Once deployed, the framework helps organizations make crucial decisions rapidly as they process ever-growing volumes of data needed … Continued

Whether you are a retail business analyzing consumer data generated on social media channels, an entertainment institute that archives digital assets, a life science company dealing with HIPAA and government regulations or a managed service provider (MSP) that offers cloud services–you are all dealing with big data. You have to build the right strategy to … Continued

Part 1 – From Customer Centricity to Real Time and Contextual Customer Centricity With the rise of the Internet and mobile, advertisements have become more prolific than ever. Customers are overwhelmed from having too many options. Therefore, it is crucial to differentiate your business from the competition by sending your customers relevant messages at the … Continued

Are you planning to attend IBM InterConnect 2016 this month? It’s a hugely popular cloud and mobile conference and a great place for education on how to evolve your infrastructure for digital transformation. Many organizations today are looking for ways to master the cloud to their full advantage and to work with greater agility. They … Continued

A customer of mine had a problem. They have bank locations across the state of Missouri, and there are two professional baseball teams in the state–the Kansas City Royals in the West and the St. Louis Cardinals in the East. The bank wanted to show an image of one of the team’s stadiums to their … Continued

Growing up in the ‘80s, my brother’s Action Man (with Eagle Eyes!) was far more interesting to play with than the needy Tiny Tears doll I had been given. Later in school, subjects like math and science grabbed my attention over home economics and languages. Having therefore always thought of myself as a ‘left-brained’ female, … Continued

In less than a month, I will be connecting with over 20,000 industry leaders and sharing thought leadership around mobile customer engagement at IBM’s premier cloud and mobile conference in Las Vegas–IBM InterConnect. As a business traveler who goes between customer meetings and speaking engagements, I rely heavily on my mobile devices and apps to … Continued

Once in a while, I take a moment to think back about how things used to be when I first started in the industry, and I’m amazed at how quickly technology has evolved for both developers and users. Today we have access to a vast array of computing resources and services that in the past … Continued

“Personalization” seems to be the proverbial “hammer” for the appropriate marketing “nails.” There have been massive efforts to drive more efficient, better looking and scalable methods to help companies move toward solutions that provide more personalized content. However, will the applications and business processes that use this content be able to handle so much personalization? … Continued