AI and analytics
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Optimize commercial spend and profitability in the life sciences
A pharma sales representative visits doctors with varying ability to prescribe a drug to their ...
Technology to support the journey to net zero
As companies around the word focus their attention on reducing greenhouse gas (GHG) emissions to deliver on their net zero commitments, the requirement for robust data and analytics to support this journey is intensifying. Technology vendors who ...
Customer-driven digital marketing: Generate incremental revenues through real-time AI-driven analytics and campaign steering
According to a 2021 study, 46% of marketing decisions are not yet influenced by analytics. Many ...
Customer-driven digital marketing: Focus on measurable dimensions of customer-centricity in a cookie-free world
The Google announcement to eliminate third-party cookies in 2023 is a wake-up call for marketers. ...
Customer-driven digital marketing: Save on costs through operational efficiency in marketing
Even when most parts of a business (such as production or accounting) are already digitalized, ...
Customer-driven digital marketing: Marketing has become one of the key drivers for enterprise growth
According to a 2019 McKinsey report, 83% of CEOs say marketing has become one of the key drivers for...
Building a platform of innovation to transform golf data into predictive insights
Author: Elizabeth O’Brien, Senior Executive: Sports & Entertainment Marketing – IBM ...
Why utilities need advanced weather analytics for vegetation management, now more than ever
This blog is part of a series from the Weather Company to focus on vegetation management and ...
What is the Internet of Things (IoT)?
Building smarter and safer health care facilities
How Seasonal Forecasting Can Affect Your Retail...
How the convergence of OT and IT is driving...