IoT and miles per gallon: how we market cars

Written by Russell Gowers | October 20, 2016 | Automotive

This morning, as yet another Navarra/L200-alike truck battered past me at 90mph, the thought occurred to me – “that thing must be doing the square root of naff-all miles per gallon”. After all, the things you need for economy at high speed are: low weight, a minimal drag coefficient, and an engine optimised for motorway more

Integrated transport: a smarter way to travel

Written by Russell Gowers | September 28, 2016 | Automotive

I recently posted on Twitter that I was amazed and disappointed to be able to hire a car and drive from Stansted airport to my home in Cheltenham, more quickly and cheaply than using public transport. I actually got a few retweets (unheard of for my slightly malnourished Twitter) suggesting that I’m not alone in more

The last best experience: customer service in a digital world

Written by Russell Gowers | September 21, 2016 | Blog

“The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere,” said IBM’s glorious GBS leader Bridget van Kranlingen a few years back. She was absolutely bang on, of course – as if I would ever suggest otherwise. So I thought I’d list out some of the last, more

OEMs and the multi-faceted customer

Written by Russell Gowers | September 8, 2016 | Automotive

One of the age-old ways of relaxing before a big presentation is to ‘imagine the audience in their underwear’ or ‘imagine them tucked up in bed’. In so doing, you strip away the mystique which surrounds our workplace portrayals of ourselves – our work costumes if you like. For most ordinary workers, a meeting with more