Global Industry Leader, Telecommunications, Media and Entertainment, IBM Institute for Business Value

What do consumers expect from 5G entertainment?

Internet technologies have resulted in a proliferation of streaming video platforms, offering consumers an alternative to broadcast and cable TV and posing a major threat to those traditional industries. Subscription streaming services are all the rage now. It gives consumers more options than ever, with an array that includes OTT players (e.g., Netflix), major movie […]

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What if you could operate 10x faster at half the cost using cognitive RPA?

In a hugely competitive global industry, telecom operators must balance ongoing customer satisfaction against reducing operating costs. Too often, subscale technology investments are made for meager benefits, and automation is bolted on cumbersome processes supported by decade-old systems. Worse still, automation is often implemented without revisiting the underlying customer experience or evaluating what artificial intelligence […]

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The future of video is here — and it’s driven by artificial intelligence

Artificial Intelligence (AI) has the potential to revolutionize video, from acquisition through production and distribution to a better engagement and more personalized viewer experience. Maybe the true game-changer for video is the hyper-personalized user experience that wouldn’t exist without AI. IBM’s latest media report highlights how AI let broadcasters and other media companies engage with […]

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Enforcing accountability in media

The digital transformation of the media and entertainment (M&E) industry has resulted in dynamic and evolving ecosystems that have become increasingly complex and have introduced new challenges in the area of digital rights, advertising and digital fraud. Blockchain technology can help address these challenges. It has the potential to better manage media assets – such […]

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Media and Entertainment Incumbents Strike Back

The digital world has turned the media and entertainment (M&E) industry upside down. Digital disruptors such as Netflix and Amazon are now competing directly with traditional M&E companies for the time, advocacy and money of consumers. Two years ago, CxOs told us they were deeply worried about digital companies invading their industry. Now, they seem […]

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Blockchain in telecom: From concept to reality

Blockchain is currently one of the most talked-about technologies. Across industries, organizations are exploring blockchain’s potential impact in their space and how they can benefit from this emerging technology. The communications service provider (CSP) industry is no exception. The biggest questions for CSPs, however, are “Where is the bang for the buck?” and “Where and […]

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Victorious or vanquished? Why digital reinvention is necessary for telcos!

Through their ubiquitous networks, communications service providers (CSPs) have fueled the expansion and evolution of the digital economy. However, in many respects, CSPs are victims of their own success. By enabling environments in which digital innovation can thrive, CSPs today risk being marginalized or even displaced by organizations and business models from the disruption they […]

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IoT monetization by telcos: Hype or hope?

When we talk to telcos about where they’re going to generate new revenue, almost all of them have the internet of things (IoT) high on their list. IoT is going to be huge after all, with billions of connected devices worldwide. Many telco CEOs have made bold statements about how much revenue they’re going to generate from […]

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The future in media and entertainment is Now – Are you ready?

People are increasingly turning to smartphones, tablets and other mobile and Internet-connected devices to watch video. Our recent survey of nearly 21,000 people across 42 countries confirms that not only are consumers increasingly watching video over the Internet, but they are clearly going mobile, with people using mobile broadband where WiFi is not widely available. […]

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Communications CxOs – Open for business, but not bold in being market pioneers

We surveyed 295 top executives from the Communications industry for our latest C-suite Study, and wondered how they differentiate from other CxOs. So how do they differ from CxOs in other sectors? Convinced about convergence Communications CxOs say the biggest trend reshaping the business landscape is industry convergence. They also think the “anywhere” workplace will […]

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The Telecom CMO as the custodian of the Customer Experience

According to the latest C-suite study of the IBM Institute for Business Value, two-thirds of global CMO’s believe that the single greatest business challenge that they currently face is industry convergence, as disruptive technologies break down barriers to entry that once existed between formerly distinct industries. This is particularly true for the communications industry that […]

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Outthinking Disruption in Communications

Is digital disruption in communications a threat or an opportunity? This industry is currently in the throes of a digital shake up, as digital providers and new startups upset the status quo. Offering new communication options and, in some cases, alternative access technologies, these digital invaders, referred to as over the top (OTT) providers, are shifting […]

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