Customer Experience

Predict the needs and proactively engage customers by leveraging data, analytics and cognitive computing.

Discover how to drive innovative customer experiences, based on an integrated approach to customer engagement across the customer life cycle.

What if you could keep track of customer preferences at the city and neighborhood level or better yet predict them?

When the Brewers are playing in Milwaukee, beer starts flying off the shelves. When the Doo-Dah parade marches in Columbus, Ohio, water pistols suddenly surge. And when the Blue Angels fly over Seattle, sales of sunglasses soar. Each of these local events has a profound impact on the behaviors of the people who live there. […]

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The Trade Show Treasure Hunt Ends Here

Maybe it’s the dry, perfectly conditioned air that is pumped into the over-sized warehouse room.  Maybe it’s the fact that you have been on your feet for hours on  end, but whatever the reason you see the trade show promotional item and you must have it.  Your children will absolutely love the dancing, gyrating robot.  Right? IBM […]

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DIY Giant Praktiker Drives Rocketing Sales

When the roof falls in, how will you cope? The 2008 global financial crisis shook the foundations of the housebuilding industry. As looming uncertainty rattled the nerves of consumers and corporate investors alike, many construction and home improvement projects were shelved. For DIY companies such as Praktiker, this news spelled disaster. Declining sales struck its […]

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Customer Experience: Insights from IBM and SAP experts

Customer expectations are high. Are you meeting them? In our recent crowd chat, we discussed disruptive customer experience, which is when a company creates an experience so much better than the rest of the market that it causes customers to change their habits. IBM and SAP experts weighed in on how this is changing business. […]

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Beyond CRM: SAP Hybris Cloud for Customer Built for Your Industry

Over the years, many companies have opted for a cloud-based solution for Customer Relationship Management (CRM). But many have held back, due to concerns that their business model was too unique for a generic, all-purpose solution. Now, they can have both, thanks to an updated offering from SAP Hybris. Recently, the company announced the latest […]

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Three Challenges CMOs are Facing in the Digital Economy

The digital economy is here across all industries – creating disruption in the business landscape as organizations embrace digital reinvention and transformation. So what do we mean with Digital Transformation? Digital Transformation means different things to different people: For some it’s about technology For others, digital is a new way of engaging with customers And […]

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Embed the Voice of the Consumer into your Operations with IBM SAP Co-innovation DSiM

Empowered customers are changing the market rules – especially Consumer Products Companies are feeling this power more and more. For example a typical trade promotion of a CPG company yields minus 10 to minus 19 percent of ROI – if you think about the Marketing Budget of a CPG Company being very often ten or […]

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User Experience—the Way to Ensure Return on SAP Investment

The SAPPHIRE NOW Conference is coming soon!  One of the new forums is called “The Future of Work.” It’s about the User Experience—how today’s workforce thinks, reacts, and learns in the SAP environment.   I think this subject is one of the most important things we can address to ensure our clients achieve all the benefits […]

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