international branding

Can upstart European contenders unseat Soylent?

Is anything more American than Soylent? Since it launched in 2013, the drink that seeks to meet the human body’s every nutritional need has come to serve as a shorthand for Silicon-Valley utopianism, in turn praised as an alternative to traditional “fast” foods and pilloried for taking an anachronistic view of the American food system. […]

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