content

Étape par étape: Comment exploiter l’Internet des objets

L’Internet des Objets (IdO) a le potentiel pour améliorer en profondeur la performance des entreprises et la valeur apportée au client. Chris O’Connor, Directeur Général de l’entité d’IBM dédiée à l’Internet des Objets, estime que dans quelques années, le nombre d’appareils IdO aura dépassé la population mondiale par un coefficient de cinq ou sept. Chaque […]

Continue reading

Step-by-Step: Make an impact with content marketing

Read your audience with content marketing Content Marketing: A DefinitionThe strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.1 Introduction Content marketing creates customer value through personalized information and tailored insights. Those insights, presented in […]

Continue reading

New Vocabulary: Content Marketing

Creating profitable customer interactions with content that resonates Content Marketing: A DefinitionThe strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action1. What it means Content marketing creates customer value through tailored insights. Those insights are presented […]

Continue reading