April 9, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
Although we have seen signs of diminished interest in geographies around the globe, Facebook is still the most popular social channel for people 13 – 17 years of age. Pew Research completed a study and some of the results are published in this article in The Washington Post. The challenge is where CPG Brands and Retailers should place their attention within social. I think brands need to have a presence in the top channels and review their presences often, especially with the slow demise of sites including Google+.
Read more: http://www.washingtonpost.com/blogs/the-switch/wp/2015/04/09/teens-arent-fleeing-facebook-as-quickly-as-we-thought/