The fashion industry has experienced extreme change in recent years. The veneer covering the industry is slowly peeling away and exposing the industry to the consumer more directly, with smartphone content generated up and down every runway at Fashion Week and shared across the world in moments. The way technology has changed the relationship between […]
IBM consumer products solutions guide This guide provides a quick overview of the solutions IBM offers aligned to the four “imperatives” facing the consumer products industry–to deliver a smarter consumer experience, develop smarter channel collaboration, build smarter supply networks and drive smarter operations. http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=RG&infotype=PM&htmlfid=CPO12345USEN&attachment=CPO12345USEN.PDF
OK, I cannot or don’t want to believe the findings in this article by Maarten Albarda in MediaPost, that among others, “in the U.S., only 5% of brands would truly be missed by consumers… globally about 75% of brands would not be missed, with about 25% as meaningful to consumers.” Wow! That doesn’t say much […]
We just published a great new resource for CPG / FMCG companies to leverage to see how other organizations around the world are building their business profitably in this volatile consumer environment. Please take a look at our new Consumer Products Industry Solutions Guide and see how your organization can implement these best practices. Read […]
Although an article in Gallup by Daniela Yu and Beth Youra states, “Only 13% of U.S. adults have a digital wallet on their smartphone“, that number actually seems high in the U.S. I’d bet that most of those 13% don’t even realize they have the app! Internationally, I see wider adoption of digital wallets faster than […]
N.Y. Stock Exchange shutdown is great for cybersecurity stocks, however this wasn’t a hack, supposedly.
So, yesterday a global airline had a glitch that grounded their planes worldwide. A major news service website crashed. AND, the NYSE halted trading for a few hours. More than likely none of these challenges were the result of external hacks, however it does make me think about how well assets in our CPG and […]
Save the date! Friday, Jun 12th, 12:00 PM – 1:00 PM ET (US) Crowd Chat: #IBMCPGChat – http://bit.ly/1FEj3Ca GET SOCIAL AND DIVE IN! It’s easy and you’ll build your industry connections. Check out our SlideShare post. Join the upcoming CPG crowd chat to voice your opinions on the new age consumer, on what attracts and […]
Exclusive CPG & Retail Executive event with ProgressiveGrocer Magazine’s “Connected Consumer Summit” taking place this week in Chicago
Progressive Grocer Connected Consumer Summit The Progressive Grocer Connected Consumer Summit is an exclusive, invitation-only event limited to retail companies, CPG companies and 20 solution providers. The summit features keynote presentations, boardroom briefings presented by solution providers, and one-on-one meetings. During the summit, you will also have multiple networking opportunities including a reception, breakfast, lunch […]
MediaPost: “How To Be An Emotionally Intelligent Marketer”. This could be huge for CPG and Retail in 2015!
A great OpEd by Bill Carmody in MediaPost highlights, “A recent study showed almost 50% of consumers think their brands are clueless about how to reach them.” Wow!! Please read the article and share your ideas on “emotional intelligence”. Thanks!! Read more: http://www.mediapost.com/publications/article/248307/how-to-be-an-emotionally-intelligent-marketer.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=82289 http://www-03.ibm.com/software/products/en/category/digital-marketing
An insightful opinion piece by Burke Maxwell in Supply & Demand Chain Executive shares some imminent facts that CPG and Retail organizations need to understand and work with in order to optimize the supply chain of the very near future. Automation at every point of the supply networks is coming of age, and there are […]
Coca-Cola Amatil Improves its Customer Experience with IBM Cloud http://www-03.ibm.com/press/us/en/pressrelease/46507.wss IBM today announced it has signed an agreement with Coca-Cola Amatil (CCA) to move its Asia Pacific customer planning and relationship management systems to the IBM Cloud. Hosting the workloads in IBM’s two SoftLayer cloud centers in Australia will provide CCA with a more agile […]
Another great piece by Chuck Martin in MediaPost shows the staggering growth in online commerce. Global online sales are now approaching One Trillion dollars, and I think CPG and Retailer Brands, alike have the opportunity to capture a wider, often global, audience than in years past. Please share your thoughts on how brands can leverage this […]