July 7, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
mCommerceDaily has a great article by Chuck Martin around a fact that I blogged about several months ago here. WIth all the daily hype around mobile, CPG Brands and Retail merchants need to be inclusive in their marketing of those 18 – 34-year-olds whom do not use their mobile devices for purchasing. Thoughts?
Read more: /blogs/insights-on-business/consumer-products/more-evidence-why-marketing-to-millennials-is-a-mistake-for-cpg-and-retail-brands/