Study: Banks preparing for uptick in online, mobile fraud. Shouldn’t CPG and Retail Partner with Them?

An article in BankInfoSecurity by Tracy Kitten shares findings in a new study that banks will be significantly increasing their spend on mobile fraud mitigation. I’m curious if CPG and Retail companies could join in this battle more collaboratively.  I don’t see them in many banking discussions currently.  Isn’t this a natural partnership?   Read […]

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Location Tracking is real in 2015 for CPG and Retail Marketing

A great article in MobileMarketingDaily by Steve Smith discusses how location technology is now linking with other marketing tools.  I think consumers are proving to opt in more often than not, so security and privacy issues are being mitigated properly with the majority of shoppers, thankfully.  Take a read and please share your thoughts.   […]

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eWeek Survey: Cybersecurity execs are less appreciated by senior leaders. Why the CPG and Retail CISO matters!

So, as I’m reading this article in eWeek By Nathan Eddy and it got me thinking about how agile CPG Brands and Retailers need to be with cybersecurity and the decision making authority of the relatively new position of the Chief Information Security Officer. The survey in this great post shows that the relative level […]

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Most Consumers Do Not Care About CPG or Retail Brands. Really?! Did anyone tell the Brands?

OK, I cannot or don’t want to believe the findings in this article by Maarten Albarda in MediaPost, that among others, “in the U.S., only 5% of brands would truly be missed by consumers… globally about 75% of brands would not be missed, with about 25% as meaningful to consumers.”  Wow!  That doesn’t say much […]

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Looking for Profitable CPG Growth? Look at some great Case Studies here…

We just published a great new resource for CPG / FMCG companies to leverage to see how other organizations around the world are building their business profitably in this volatile consumer environment.  Please take a look at our new Consumer Products Industry Solutions Guide and see how your organization can implement these best practices. Read […]

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How good is Mobile Advertising if it isn’t Secure? Retail and CPG see almost $1 billion in Mobile Ad Fraud in the U.S.

A post in MobileMarketingDaily by Ben Frederick shares some staggering statistics on the fraudulent use of mobile advertising in the U.S.  A new study reveals that mobile ad fraud is expanding virtually as quickly as mobile adoption is, and I expect this to continue internationally.  What can CPG and Retail do to combat this?  Please […]

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Toward Marketing Nirvana: Local and Social Analytics Consumer Journey Map

A CPG or Retail Consumer Insights and Engagement journey map is a business use case scenario story board that describes how a disassociated shopper can be nurtured to become a loyal brand enthusiast. Brands and merchants can capitalize on relationships with leading social media capabilities from Twitter, Facebook and even the Weather Company to take […]

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Engage:Teens… The 2015 Retail Shopper Revolution. Look at the CPG Evolution here…

A good blog by Melanie Shreffler in Engage:Teens describes they way young people shop today. This article confirms much of what we suspect in the shopping habits of many young consumers.  I think CPG Brands and retail merchants should stay close and listen to these consumers’ social chatter and leverage the analytics tools available today […]

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mCommerceDaily: 59% OK with Trading Retail In-Store Location for CPG Deals

Another great piece in mCommerceDaily by Chuck Martin talking about the comfort level of shoppers to opt in to geolocation technologies in retail stores.  This is more proof that CPG Brands and merchants, alike can feel free to generate compelling programs for shoppers and they will want to be a part of them, even if […]

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The product lifecycle: 3 ways CPG brands are using the power of big data and analytics

A blog by Ritika Puri shares some interesting perspective on the use of analytics in branding.  Read more here:  http://www.ibmbigdatahub.com/blog/product-lifecycle-3-ways-brands-are-using-power-big-data-and-analytics

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IBM Sees The Next Phase Of Search. CPG and Retail companies could leverage for deeper consumer insights

An article in SerchMarketingDaily by Laurie Sullivan shares some upcoming capabilities for tools to drive the next level of search for marketing and advertising.  The cognitive technology involved in future search tools is a sweet spot for IBM.  I cannot believe that CPG Brands and Retailers could not optimize their promotional spend via deep consumer insights […]

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It’s official: 2015 will be the Year of the Millennials.. outnumbering Baby Boomers!

As a Baby Boomer, I’m excited that I am no longer in the most massive major consumer demographic.  We Boomers have been targeted for too many years!  Thankfully, millennials will be taking the spot light from us, if MediaPost has it right.  They state, “It’s expected that 2015 will be the year Millennials outgrow Baby […]

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