Industry Insights

25% of UK retail & CPG consumers aged 65+ set up social media accounts!

Older Web users flocking to social media, says U.K. regulator

More than one-third of 55- to 64 year-old U.K. Internet users set up a social media account last year, and a quarter of those 65 and older did the same, according to the U.K.’s Office of Communications. That trend could have an effect on younger networkers, writes Natasha Lomas. “Lots more older users flocking to mainstream social network sites could further encourage younger users to take more of their chatter elsewhere,” Lomas writes TechCrunch.

The days of VCR clocks perpetually flashing “12:00” are gone!! Grandparents are just as tech savvy as Millennials! Big marketing opportunity.

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IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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