What if you could…

What if the best assortment for your customers was also the best assortment for your stores? What if you could increase margins and improve price perception, both, at the same time? What if you knew which promotions would be successful, and with which customers, before you run them? What if you could markdown end-of-season or […]

Five Mobile Device Messaging Tips To Achieve Right Message, Right Time, Right place

Mobile devices mean we are no longer anchored to a personal computer. We are forming multi-device habits such as watching TV in the living room whilst using our tablet. Or using our smartphone to browse sites or comment via social platforms regardless of our location. As Bill Loller, VP at IBM Tealeaf said in a […]

Innovators Lead, While Imitators Attempt To Follow

Retail is awash with imitation. One company designs and develops a great product and you can be sure that others will follow suit with something similar before you can say “me too.” The same is even truer of counterfeit merchandise, particularly in watches, clothes and electronics, where the imitator will copy the brand, and make […]

Business Fortune Telling: The Power Of Predictive Analytics

The ability to predict the future seems a concept reserved to Fortune tellers, however there is a special place for it in business. Analytics is increasingly becoming a key driver for business success, with the ability to draw relevant insights from masses of data. What we are seeing now is a shift from sense and […]

Today’s Marketers – More Like Imagineers?

In some ways, marketing hasn’t changed at all. It’s still about knowing consumers and connecting your company’s value to that audience in order to create customers. In other ways, marketing has changed completely. A “day in the life” of marketers past might have been like Madmen, driven mainly by artists and creative types. In those […]

SCOPE Preview: Tackling Rapid Changes in the Supply Chain

The Supply Chain Operations Private Exhibition (SCOPE) will be holding its spring event in Atlanta on April 15-16. IBM is a key sponsor of this event, which is aimed directly at supply chain executives, because  SCOPE takes a minimalist approach to “exhibits” and a maximalist approach to talking business! One of our customers, The Coca […]

IBM’s New Optimization Solution Can Help Ensure Accurate Inventory Stock Levels

This week, we were at the Council of Supply Chain Management Professionals (CSCMP) conference in Atlanta, talking with customers about the challenges they’re facing with increasingly complex and demand-driven supply chains. Those challenges affect the entire fulfillment process, from managing how and where you fulfill orders, how much inventory you should store where, and the […]

IBM Advances Trends in Smarter Supply Chains at CSCMP

At next week’s Council of Supply Chain Management Professionals (CSCMP) conference, IBM will be exhibiting and speaking on topics designed to help attendees create more agile, responsive supply chains.  In today’s interconnected world, supply chain innovation is at the heart of companies’ efforts to achieve Smarter Commerce by marrying their marketing and product supply strategies […]

Reality Marketing: Integrating Customer Data

Marketers have plenty of good intentions when it comes to their desire to have a common view of the customer. Our IBM State of Marketing Survey 2012 in fact showed that 85 percent of marketers would like an integrated marketing suite to gain a better line of sight on their campaigns and customers. But sometimes […]

Digital Lone Wolf or Leader of the Pack?

That howling you might be hearing in the sacred halls of your market department is likely no ordinary True Blood-like werewolf; it’s your organization’s digital marketer. Digital marketer howling, even snarling at traditional marketing colleagues, is clearly a symptom, according to available corporate folklore, of working in silos. What’s worse, this functional solitary confinement means […]

Your Ship Has Come In: Solving the global transportation challenge in the cloud

Today’s global economic climate seems like a perfect storm of uncertainty. The business of global logistics and transportation is continuing to meet wave after wave of challenges.  For this reason, clients are looking for a smarter commerce approach that will enable them to transform their supply chain operations into agile networks that do more than […]

New Analytics Software Makes Smarter Supply Chain Network Decisions

As companies seek to achieve smarter commerce and put their customers at the center of their commerce processes, one of the primary challenges they face is dealing with complicated and extended supply chains.  With the complexity and volatility of today’s supply chains, companies are turning to supply chain analytics to optimize their networks on a […]