Updated at 9:35 PM ET: According to the IBM Digital Analytics Benchmark, as of 6 p.m. EST, Cyber Monday online sales continue to rise. Online sales are currently up over 28 percent over 2011. CMOs and marketers continue to cater to the multi screen shopper, with the number of consumers using their mobile device to visit a retailer’s site reaching 20 percent. Additionally, the number of consumers using their mobile device to make a purchase is 10 percent. Apple continue to be a big winner with the iPhone driving more retail shopping than any other device with traffic reaching close to 8 percent versus 6.7 percent and 5.6 percent for iPad and Android respectively.
The IBM Digital Analytics Benchmark, is the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, analyzing terabytes of raw data from 500 retailers nationwide. To join the holiday shopping conversation, follow the hashtags #smartershopping and #smartercommerce on twitter.