Has content become king at your company? Is your marketing department planning to produce more content this year than last year? If so, you’re not alone. In a recent survey, 70 percent of those organizations surveyed planned to increase their content creation.
So, this is great. We all love the result — wonderful websites and amazing apps filled with infographics, videos, client testimonials, etc., etc., etc. But just between you and me – isn’t the process just a little bit painful sometimes?
You can’t find the piece Susie generated a month ago, the SlideShare they did in France is too big a file to email and the team can’t get into the Box file. The result — the 40-hour workweek is a distant memory.
If any of this sounds familiar, let me suggest three elements that are essential to having the content you need when you need it.
Global reach, with the cloud
A cloud-based content management system will give you the agility you need to create great content fast. You can effortlessly share information with your global team. Go through the creation process once and you generate the same content across all channels.
Quick and easy
If you always feel as if you’re playing catch-up, investigate a CMS platform that lets the marketing department drive. You take advantage of an organized content storage system and plug in just the right piece – without having to rely on IT.
A content management system infused with cognitive capabilities knows what’s in it. Think about that: the system learns and gets better over time, as it suggests tags and you approve them, making content retrieval easier over time.
If this sounds good to you, why don’t you take us up on our offer of a 30-day FREE trial of our new product, Watson Content Hub?
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