Articles

Friday Video Series – Smarter Commerce Global Summit 2012 Madrid – Business Transformation

The Smarter Commerce Global Summit 2012 held this past May in Madrid opened on day two with a general session that focused on business transformation around the empowered customer. Mike Rhodin, Senior Vice President of IBM Software Solutions, Lori Steele, General Manager of IBM Global Process Services, and Peter Connor, Group Information Systems Director of Home Retail Group, all gave presentations.

Watch the video and learn more about Smarter Commerce.

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Multichannel Marketing – 2 years later: Direct is becoming highly digital, real-time, in- and outbound (part 2/3)

In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. In this part we will look at the surprising advances that direct marketing has made in the past two years. The old-new direct marketing: Outbound What web marketers don’t realize is that the new direct marketing (since […]

Smarter Commerce Makes Switching Channels a Cinch for J.J. Keller… No Remote Required

Realizing that the empowered consumer wields more control than ever before, J.J. Keller has implemented IBM’s customer-centered Smarter Commerce approach to deliver against the same service-level expectations that customers have in the B2B world that they have in the B2C world. When large corporate customers log in to J.J. Keller’s Website to deal with their […]

Synchronize Your Supply Chain to Achieve Smarter Commerce

If 87% of organizations in a recent survey view their business community as critical to their overall success, why do only 24% of them say they can effectively collaborate with their business community? It was interesting when we asked the respondents in the survey to “identify your primary driver for improving the way you synchronize […]