Scott Langingham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with John Marchionda and Simon Howard from Husqvarna, during the Smarter Commerce Global Summit 2012 in Orlando.
“If you look at the role of digital and where that’s taking marketing today, is that most consumers are online. They’re using digital platforms to communicate, so if we are going to interact socially with that dialogue and/or go where they go for information, we have to have the necessary platforms in place to be able to do the marketing things we want to do. So, that’s where I look to my [IT organization] to say ‘Hey, are we able to do this?’”
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