Articles

Friday Interview Series with John Marchionda & Simon Howard

Scott Langingham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with John Marchionda and Simon Howard from Husqvarna, during the Smarter Commerce Global Summit 2012 in Orlando.

“If you look at the role of digital and where that’s taking marketing today, is that most consumers are online. They’re using digital platforms to communicate, so if we are going to interact socially with that dialogue and/or go where they go for information, we have to have the necessary platforms in place to be able to do the marketing things we want to do. So, that’s where I look to my [IT organization] to say ‘Hey, are we able to do this?’”

Share this post:

Share on LinkedIn

More Articles Stories

IBM’s Watson Engages Customers with Youtility

Following is a guest post by Daniel Lemin, Strategy & Metrics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. You can find more of Daniel’s writing on Convince & Convert’s official blog. This week, 3500 people descended on the […]

Deliverability Stormtrooper Wanted!

The last week has been an exciting one filled with travel, a speaking engagement, meeting new people and a few I’ve never met face to face and a spate of calls from recruiters seeking Deliverability Stormtroopers. Suddenly I feel like the popular kid in high school, which is great as it’s making up for the […]

Shurtape Technologies Gains Agile Supply Chain through Smarter Commerce

IBM has undertaken the Smarter Commerce initiative to help companies put the customer at the center of their business. By keeping the customer the center of attention and optimizing the complete lifecycle of buying, marketing, selling, and servicing, you can ensure consumer demand is met effectively and accurately. When making adjustments to your supply chain, […]