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Every business needs to market its services to attract potential clients, but for highly skilled graphic designers, developing promotional materials can be a dull, time-consuming process. Instead of focusing on creative work, they must spend hours resizing images, adjusting text and repositioning items to fit different formats.
Leaders at Fuga Technologies, an innovative IT startup based in Tel Aviv, Israel, had an idea: why not use automation to help streamline these labor-intensive processes? That way, businesses can liberate their design team to focus on genuinely creative projects and better win the attention of prospective customers.
Taking the pain out of production
Fuga Technologies began by developing a new design automation language , which can programmatically instruct Adobe InDesign to handle complex tasks such as laying out images, text and other visual elements for brochures, catalogs and online banners.
Initially, Fuga launched the solution as a desktop application, which users had to install on their own devices. However, with the emergence of cloud technology, we realized that a software-as-a-service (SaaS) model would offer greater flexibility and cost efficiency for customers. To relaunch the design automation solution as a cloud service, we needed a powerful infrastructure.
Moving into the cloud
As a relatively small company, creating a private cloud by installing servers in our own data center was not a feasible option. This would have required significant upfront investment and months of work before we could get the system up and running and our first clients on board. We also wanted to avoid the long-term burden and expenses of maintaining our own hardware.
This made IBM Cloud the perfect fit. To support our InDesign solution, we selected IBM Cloud bare metal servers, while our MySQL database and web server run on IBM Cloud for VMware solutions. The various components of the design automation tool have very different performance requirements, so being able to combine bare metal and virtual servers to suit our needs is a huge benefit.
We can also manage both types of server through a single administrative portal, so we avoid the complexity normally associated with implementing hybrid solutions. If there is a problem with the servers, the IBM team is always available to help, so there is no need to search through internet support forums to locate a fix.
Generating million-dollar savings
Moving to IBM Cloud is helping Fuga Technologies expand its operations and deliver a first-class service to clients. For example, automated server provisioning is enabling Fuga Technologies to onboard new customers 90 percent faster. Setting up new servers used to take up to a week, but now we can get new clients up and running within a day.
The smoother, more flexible service model is also enabling Fuga Technologies to bring the benefits of design automation to larger numbers of users. We have built up an impressive array of clients who are saving significant amounts of time and money with our solution.
For example, a leading Norwegian supermarket chain is saving $1.5 million each year by using the cloud service. Likewise, an Israeli pharmaceutical company has reallocated $720,000 from marketing to media buying through automating many design tasks.
By building on IBM Cloud, Fuga Technologies can now offer a powerful, flexible platform that helps our clients free their expert designers from low-value work. Instead, designers can now focus on creative campaigns that make a real difference to business performance.
The results are impressive. Some clients have seen up to a 16-fold return on investment, and we believe that in the future, almost all non-creative design work will be done this way.
Read the case study for more details.