Ecosystem Transformation Series Part IV: IBM Value Package unlocking a fast changing ecosystem

What do you do when customers tell you they can’t afford something that would greatly benefit them? Sometimes, the answer is to simply make it more affordable. To improve the Business Partner experience the Partner Ecosystem has been undergoing a transformation, changing how we operate to maximize partners’ business and growth. IBM offers education and tools that can help improve business but taking full advantage of them may present a financial challenge. Value package is IBM’s response to that challenge. Value Package is your key unlocking the full potential of the Partner Ecosystem—it has everything that you need to accelerate your business growth and make the most of your relationship with IBM. 

Value Package is already working for Ciber Inc. Ciber is a worldwide IT consulting company. It needed a way to provide demos to close deals faster, grow its customer base and improve the expertise of its staff. Value Pack enabled them to use the IBM Software Access Catalog to download software products and quickly get product demos running in advance of sales meetings. As a result, they now have everything they need to enhance product knowledge, close new business and expand presence with existing customers. “We pay about $2,500 annually for the Value Package, and we were able to close a $500,000 deal because of it—that’s a pretty amazing ROI from just one deal,” explained Ciber Alliance Manager Tom Hughes.

Here’s how Value Pack works.

Ciber Inc. Case Study

Want to deepen your knowledge of IBM software and solutions?

  • Get 100% reimbursement for achieving IBM credentials and attending optional education courses through “You Pass, We Pay”
  • Request vouchers to take Sales Mastery Tests at no cost
  • Close more opportunities with unlimited solution sizing and configuration assistance from IBM’s Techline sales support team

Do you want to innovate with IBM technology?

  • Use the Software Access Catalog for download access to over 16,000 IBM solutions for installation on-premises or on the cloud
  • Unlimited remote technical support from IBM experts during solution development and resolve questions and problems through live-video conferences
  • Access 12-month trial subscriptions to Blueworks Live, Cloud Event Management, Cloud Video, Watson Analytics Professional and Workload Automation

Need access to IBM software without tech support or other Value Package offerings?
Consider the Software Access Option for a reduced price of $995, which offers standalone access to the Software Access Catalog.

IBM Value Package

Even though the Value Package is an outstanding offering for IBM Business Partners, we’re committed to meeting the needs of Partners in an evolving Ecosystem. That’s why we introduced a bundle of additional offerings into the Value Package this year. 

New enhancements to the Value Package include:

  • Sandbox environment engagements – demo and test products like IBM Cloud Private and IBM Blockchain Platform to your Customers (with more to be added soon)
  • 2X IBM Cloud credits accelerator – double the IBM Cloud credits given at each PartnerWorld level
  • PartnerWorld Program event voucher – get half off select IBM events and activities
  • More subscription discounts – new for returning and bulk subscribers

Seventy-one percent of gold and 91 percent of platinum-level IBM Business Partners subscribe to the IBM Value Package. If your company’s goal is to unlock the full potential in the IBM Partner Ecosystem, the Value Package is your key.