Marketing

Ecosystem Transformation Series Part V: A Faster, Better Way to Compete and Win

Written by Jennifer Cloudt | July 31, 2019 | Cloud, Data + AI, Ecosystem Transformation...

I’m skeptical when a restaurant has too many choices on the menu. How can any one restaurant be good, really good, at making pizza, subs, steaks, Chinese food, Mexican food  and more? Most of the time they aren’t very good, just okay at best. But, I understand the logic behind the eight-page menu; they need ...read more


Don’t build the future alone. Let us help.

Written by Donna Schlitt | June 10, 2019 | Ecosystem Essentials, Marketing, Partner Perspectives

Bacon and eggs. Holmes and Watson. Lennon and McCartney. Batman and Robin. Stream the latest British baking show, explore a “whodunit” murder mystery, or devour popcorn at the latest super-hero blockbuster and a common theme will begin to emerge – cooperation leads the way to greatness. We live in a world where the next technical ...read more


Three easy steps to marketing your Watson AI solution

Written by Micah Mingo | April 10, 2019 | Data + AI, Marketing, Watson

When you are developing a marketing strategy for your Watson AI solution, you have no quick or easy fix at your disposal. However, a recent marketing workshop run by Marketing Consultant Fiona Butler of TBT Marketing and IBM introduced a three-stage approach that should help Partners to get started. The approach begins with market segmentation, ...read more


Give your SEO a boost with IBM Website Content Syndication

Written by Micah Mingo | March 14, 2019 | Ecosystem Essentials, Marketing

Just about every business owner and marketer knows how important it is to get relevant information on their website in order to rank high in search results. By now, most of us have heard the stats—buyers are looking for information online and are well into the buying cycle before they ever speak to someone at ...read more


What are your resolutions for 2019?

Written by Andrea Bush | January 2, 2019 | Cloud, Marketing, THINK

What are your goals for 2019? Maybe you plan to focus on professional growth: You want to develop new skills or find ways to make greater contributions to your team. Maybe you’re looking for personal growth: You’re eager to travel to new places, meet new people and live more in the moment. Or maybe your ...read more