Personality Insights extracts and analyzes a spectrum of personality attributes to help discover actionable insights about people and entities, and in turn guides end users to highly personalized interactions. The service outputs personality characteristics that are divided into three dimensions: the Big 5, Values, and Needs.
While some services are contextually specific depending on the domain model and content, Personality Insights only requires a minimum of 3500+ words of any text.
The Personality Insights service lends itself to an almost limitless number of potential applications. Businesses can use the detailed personality portraits of individual customers for finer-grained customer segmentation and better-quality lead generation. This data enables them to design marketing, provide product recommendations, and deliver customer care that is more personal and relevant. Personality Insights can also be used to help recruiters or university admissions match candidates to companies or universities. For more detailed information, see the "Use Cases" section of the Personality Insights documentation.
JSON, or Text or HTML (such as social media, emails, blogs, or other communication) written by one individual
A tree of cognitive and social characteristics in JSON or CSV format
First 100 API calls per month. All tiers include English, Arabic, Japanese, and Spanish languages and three personality models: Big 5, Values and Needs.
$0.02 (USD) per API call.
1 - 100,000 API calls
$0.01 (USD) per API call.
100,001 - 250,000 API calls
$0.005 (USD) per API call.
250,001 and greater API calls
For customers with high requirements around information security, in regulated industries, or who handle highly sensitive data, Watson services are available through a Premium plan. These plans offer developers and organizations Watson services in a single tenant isolated model, including compute-level isolation at the VM and container levels. The Premium plan includes data encryption in transit and at rest that is offered in standard plans. For more information or to purchase a premium plan, contact us. NOTE: Arabic is not supported in the premium plan.