Smart Talks with IBM

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Season 7, Episode 1

If you can connect all the different applications, all the platforms, remove fragmentation, scale very quick, make sure your company is cyber secure. Things are simple and automated. That’s what we call the best connected brewer.

Surajeet Ghosh

Chief AI Officer

HEINEKEN

Event Highlights

This podcast was recorded in front of a live audience at SXSW 2026.

Brewing Smarter with HIENEKEN and IBM

Malcolm Gladwell and Surajeet Ghosh on stage at SXSW 2026

Behind the scenes of Smart Talks with IBM

Dive deeper

Watch the full conversation on YouTube

Discover the full HEINEKEN and IBM case study

Learn more about HEINEKEN's EverGreen strategy

Meet our experts

Surajeet Ghosh

Chief AI Officer, HEINEKEN Company

Malcolm Gladwell

Bestselling Author and Podcaster, Pushkin Industries

Listen to more from Season 6

NASA and AI: Decoding Our Universe

NASA and IBM have developed advanced AI foundation models that analyze satellite data to reveal patterns across Earth and beyond. These tools are already driving real‑world impact, from helping Kenya plan the planting of 15 billion trees to enabling the UK to track harmful algae blooms. This collaboration provides strategic insights for climate action, environmental monitoring, and emergency response.

Unlocking our quantum future

Malcolm Gladwell heads to San Francisco Tech Week to talk with IBM’s new Director of Research, Jay Gambetta, in front of a live audience. They discuss IBM’s plans to scale quantum computing power, the groundbreaking experiments already underway, and what impact these new computers could have on chemistry, medicine and even finance.

Creating smarter business with AI and quantum

Malcolm Gladwell sits down with IBM Chairman and CEO Arvind Krishna in a special live episode to discuss the groundbreaking potential of quantum computing, the transformative impact of AI on business, and how Krishna’s visionary predictions from the 90s continue to guide IBM’s innovations.

Ferrari fandom, supercharged by AI

Scuderia Ferrari and IBM are redefining fan engagement with AI-driven insights and cutting-edge digital tools. Learn how IBM is helping Scuderia Ferrari deepen connections with its almost 400 million fans worldwide, driving innovation and community in the digital age.

L'Oréal and IBM: AI-powered beauty

The show heads to L’Oréal’s Research & Innovation Center in New Jersey, where Malcolm Gladwell explores the complexities of cosmetic formulation and L’Oréal’s AI partnership with IBM. Discover how AI is revolutionizing beauty, making products even more sustainable and innovative.

How AI assistants can transform education

Malcolm Gladwell visits Kennesaw State University to learn about Jiwoo, an AI Assistant that helps future teachers practice responsive teaching by simulating classroom interactions with students. Discover AI’s impact on teaching methods to prepare teachers for the classroom.

How IBM can help