IBM Partner Plus

Your launchpad to move faster, amplify impact, and deliver AI-driven solutions that set new standards.
Blue 3D plus sign on white background with blue geometric pattern.
Overview

2026 is the year to accelerate-together.

Purpose‑built for growth, this program helps you scale smarter with SaaS‑first, subscription‑based solutions that deliver immediate business value for clients. With IBM, you can expand into new opportunities, build momentum across clients, and lead with confidence as you deliver innovation that sets new standards.

When you join IBM Partner Plus, you don’t go it alone.

You gain access to deeper co‑marketing, AI‑powered demand generation, and seamless marketplace and hyperscaler integration to accelerate growth at scale. Together, we’ll build differentiated solutions using IBM technology and expertise, helping you innovate across industries while delivering exceptional client experiences through unified digital platforms. The result: faster adoption, stronger expansion, and a clearer path to sustained, profitable growth.

 
Benefits Simplified incentives, smarter tools, greater impact.  
Meet Clients Where They Buy

Deliver continuous innovation and unlock new revenue streams through hyperscaler marketplaces and Agent Connect.
Maximize Your Earnings

Access simplified incentives across IBM technology - making it easier to sell, faster to close deals, and designed to help you grow.
Investing in Your Success

From cloud credits for building and testing to tailored support and direct access to IBM experts to help you succeed at every stage. 
Unlock demand

Tap into scalable co-marketing funding and persona-based content to influence earlier in the buying journey, accelerate sales cycles, and win in a digital-first marketplace.
AI-Driven Partner Experiences

Experience a modernized Partner Portal and quoting systems that deliver faster configuration, real-time insights, and AI-powered recommendations.
Partner with IBM
Two men engaged in conversation with a coffee table in front of them
Build with IBM. 
Scale with confidence.

 

Innovate and accelerate your business growth as an independent software vendor by building your solutions with AI and hybrid cloud technology.

 Become a Build partner
A modern office showcasing people focused on their work
Accelerate revenue growth. 
Maximize earnings. Win with IBM.

 

Partner with IBM to solve complex problems with leading technology solutions and demand generation resources to create pull from the market.

 Become a Sell partner
A man using post-its on a white wall
Deliver with confidence. 
Scale with IBM.

 

Leverage IBM technical and service solution support to deliver the latest technology to your clients.

 Become a Service partner

Transformative tech for modern challenges

Move faster, work smarter, and scale confidently by partnering with IBM. From AI agents to hybrid cloud, IBM Technology can empower you to unlock data, automate operations, and deliver solutions that drive measurable outcomes - wherever your clients need them.

AI Agents Data for AI Automation Hybrid Cloud
Partner stories
Frame of a businessman in a blue suit against a neutral background.

Octane Software Solutions, an IBM Business Partner, is delivering smarter business outcomes by combining IBM watsonx Orchestrate and Planning Analytics to automate workflows and generate actionable insights - ultimately saving 40% of time to focus on other strategic priorities.

Video frame from of a business man on a neutral background

Prolifics, an IBM Business Partner, helps manufacturers boost production efficiency and predict maintenance issues using IBM Maximo and watsonx.ai—delivering over USD 100,000 in annual savings for their clients.

A man in a black shirt working on a machine with wires.

Neurealm (formerly known as GAVS) is streamlining employee and vendor workflows with IBM Security solutions—enhancing compliance, visibility, and operational efficiency.
Glasshouse logo
GlassHouse Systems

GlassHouse Systems, an IBM Business Partner, is helping retailers onboard new stores faster and more efficiently using IBM Power Virtual Server–helping them reduce 40% of infrastructure costs, improving scalability and onboarding in minutes vs weeks.

ThisWay logo
ThisWay Global

ThisWay Global, an IBM Business Partner, empowered FloCareer to solved hiring inefficiencies and bias with watsonx Orchestrate—scaling to 100,000+ interviews annually, cutting hiring time by 50%, and improving candidate experience.

Cogniware logo
Cogniware

Cogniware, an IBM Business Partner, increased accessibility for non-technical users by 50% and accelerated data processing by 60% using IBM watsonx.data and watsonx.ai, helping investigators resolve complex fraud cases in days instead of months.

Not ready to join?

Watch our webinar to learn how you can gain competitive advantage with IBM Technology and unlock benefits to scale your business. 

 Watch the webinar

FAQs

What types of partnership are available?

IBM Partner Plus is designed to support a diverse range of partnerships, including those focused on selling, building, and servicing IBM technologies. The program offers an end-to-end journey for business partners to grow and scale their business through three main partnership types:

  • Sell: IBM Business Partners who sell IBM Technology to their customers through Distributors, Hyperscalers, and Cloud Aggregator marketplaces.
  • Build: IBM Business Partners who embed or integrate IBM software into their commercial and managed solutions or publish AI Agents in the watsonx Orchestrate catalog.
  • Service: IBM Partner Plus is for IBM Business Partners who Integrate IBM technology into services and influence customer adoption of IBM technology through advisory, migration, deployment, and implementation services. 

 

What resources will I get as an IBM Partner Plus member?

  • Competitive incentives. Best-in-class business investments and added sales incentives, co-marketing opportunities, and support to expand your client base 

  • Go-to-market support. Enhanced demand generation resources, tools and funds powered by deeper levels of investment from IBM

  • Training and Upskilling. All the technology, expertise, and educational resources IBMers get, along with the tools and resources needed to put you in control of your earnings 

Can IBM Partner Plus help me grow my revenue?

Yes, IBM Partner Plus includes performance-based incentives and tools designed to help partners increase revenue and close deals faster.

Are there upskilling and training programs available for partners?

Yes, partners have insider access to IBM Training, which offers proficiencies, certifications, training courses, and workshops to help partners build their expertise and stay competitive.

What marketing support does IBM Partner Plus provide? 

Partners can gain access to scalable co-marketing funding, ready-to-execute, persona-based partner marketing campaigns, and a marketing automation platform to accelerate your go-to-market strategy and drive demand. 

Explore more

Can I collaborate directly with IBM experts?

Yes, IBM Partner Plus facilitates collaboration with IBM technical and sales experts to support your business and customers.

How do I become an IBM Partner Plus member?

You can apply online through the IBM Partner Plus website by completing the registration form.

Become a partner today

Do I need to sign a formal agreement to join?

Yes, you’ll need to sign a partnership agreement outlining the terms and conditions of your membership.

Can I join IBM Partner Plus if I’m already partnering with another company?

Yes, IBM Partner Plus allows businesses to collaborate with IBM even if they have existing partnerships with other technology providers.

What kind of support will I receive as an IBM Partner Plus member?

IBM Partner Plus Support helps partners succeed by providing fast, expert assistance across tools, access, and program-related needs. Partners can easily submit and manage support cases, access global help centers, and connect with IBM experts for personalized guidance.

Explore more

Is there onboarding assistance available for new members?

Yes, IBM offers onboarding resources, walkthroughs, and guides to help new partners get started once they join.

Where can I find training and certification resources?

Training and certification resources are available through the IBM partner portal, which you’ll gain access to upon joining. Most of the trainings and resources are available at no cost.