Customer experience insights and automation

Understand, improve and optimize the full customer journey with AI-powered customer analytics. Leverage this marketing intelligence to better engage your customers and make sure they have a consistent experience throughout their journey. Follow and connect all the interaction points. Uncover opportunities and recommendations for the best conversions with an automated customer data management platform.

Customer experience insights and automation

Key features

Integrated insights

Make smarter, faster marketing decisions

Digital customer experience tools

Boost conversion by capitalizing on digital opportunities

Predictive engagement analytics

Drive retention when valuable customers are at risk

Personalized digital experiences

Create journeys that delight customers

AI-powered customer data analytics

Refocus on creative delivery as you automate and scale

AI struggle analytics

Pinpoint struggles that cost you conversions

Analysts recognize IBM as a leader in customer experience solutions

The Forrester Wave, June 2018

Learn why IBM is ranked a leader in Customer Analytics Solutions.

Forrester Consulting Total Economic Impact study

Make a bulletproof business case with this report on IBM Customer Behavior Analytics solutions.

Top brands drive growth by seeing exactly what their customers are doing

Shubert Ticketing offers seamless journeys

Deploys a customer behavior analytics solution so they can act fast to fix digital experience issues and help customers.

HSN inspires higher conversion

Uses analytics to gain insight into customer preferences so they can connect the best storytellers with the right audience.

Georgia Aquarium uses personalized outreach

Turns one-time visitors into frequent guests by identifying their preferences and reaching out with targeted messages.

Explore customer experience products

IBM Universal Behavior Exchange

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.

IBM Watson Customer Experience Analytics

Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels with AI-powered customer analytics.

IBM Watson Marketing Insights

Get the marketing intelligence and AI-powered recommendations you need to better understand and anticipate customer behaviors.

IBM Tealeaf CX

Leverage AI-powered behavioral analytics to create a digital presence that engages customers and keeps them coming back with this customer experience platform.

View the latest thought leadership on AI and the future of customer experience

Three-point strategy for boosting conversions

Three-point strategy for boosting conversions

Learn how to end customer frustration and turn casual visitors into loyal customers with AI-powered solutions.

How to use customer-level data to supercharge customer journeys

Better understand your customers and drive better experiences by focusing on the right data.

Watson Customer Experience Analytics demo

Visualize customer journeys, replay sessions and get the insights you need to create frictionless customer experiences.

Data-led decisions

Discover how to use AI to visualize customer journeys, get recommendations and make smarter marketing decisions with ease.

How can IBM help your customer experience strategy?