Exceed customer expectations with AI-powered analytics and insights

Customer expectations are at an all-time high. AI-powered solutions can help you understand, improve and optimize the full customer journey better than ever. Follow and connect all their interaction points to uncover opportunities that help you engage throughout the experience. Get predictive recommendations to ultimately increase conversions.

Differentiate customer experience with Watson

Key capabilities

Integrate data sources

Integrate data sources
Get a holistic picture of your customer, make smarter marketing decisions across touchpoints

AI-powered struggle detection

AI-powered struggle detection
Pinpoint struggle that costs you conversions

Predictive engagement analytics

Predictive engagement analytics
Drive retention by getting alerted when valuable customers are at risk

See the best paths to conversion

See the best paths to conversion
Optimize your marketing for the highest value customer journey

Automate analytics at scale

Automate analytics at scale
Save time with automation to focus on creativity and strategy

Analysts recognize IBM in customer experience

Forrester names IBM a Leader in Customer Analytics Solutions

The Forrester Wave: Customer Analytics Solutions, Q2 2018.

Read Forrester's Total Economic Impact Study on IBM

Make a bulletproof business case with this report on IBM Customer Behavior Analytics solutions.

Top brands drive growth by seeing exactly what their customers are doing

Shubert Ticketing offers seamless journeys

Deploys a customer behavior analytics solution so they can act fast to fix digital experience issues and help customers.

HSN inspires higher conversion

Uses analytics to gain insight into customer preferences so they can connect the best storytellers with the right audience.

Georgia Aquarium uses personalized outreach

Turns one-time visitors into frequent guests by identifying their preferences and reaching out with targeted messages.

Explore customer experience products

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.

IBM Watson Customer Experience Analytics

Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels with AI-powered customer analytics.

IBM Tealeaf CX

Leverage AI-powered behavioral analytics to create a digital presence that engages customers and keeps them coming back with this customer experience platform.

View the latest thought leadership on AI and the future of customer experience

Three-point strategy for boosting conversions

Learn how to end customer frustration and turn casual visitors into loyal customers with AI-powered solutions.

How to use customer-level data to supercharge customer journeys

Better understand your customers and drive better experiences by focusing on the right data.

Watson Customer Experience Analytics demo

Visualize customer journeys, replay sessions and get the insights you need to create frictionless customer experiences.

Data-led decisions

Discover how to use AI to visualize customer journeys, get recommendations and make smarter marketing decisions with ease.

How can IBM help your customer experience strategy?