Watson Commerce

IBM is a Leader in the 2019 Gartner Magic Quadrant for Digital Experience Platforms

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IDC MarketScape: Worldwide Retail Commerce Platform Providers 2018 Vendor Assessment

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Forrester Research: Why you need to optimize your omnichannel capabilities

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A new approach is needed to outpace competition for customer love

An integrated, open platform focuses your talent on creating personalized customer experiences, online and offline, across the customer experience lifecycle. Gain the advantage with AI helping you make smarter decisions faster, every step of the way — from audience engagement, to conversion, to fulfillment, and back to an engaged target and advocacy.

Deliver customer happiness

Game on: Innovate now to win the digital commerce battle

Solutions

Deliver seamless, personalized, omnichannel experiences

Really know your customers and deliver contextual experiences that matter.

Explore omnichannel customer experience solutions

Meet customer fulfillment expectations profitably

Orchestrate flexible fulfillment that protects your profit margin.

Explore order management system solutions

Be better than the last best experience the customer had

Bring data and behavior together across channels, so you can deliver better customer experiences.

Explore digital customer experience solutions

Innovate faster to differentiate your brand

Create custom brand experiences that increase conversions.

Explore omnichannel commerce platform solutions

Keep pace with trending fulfillment options

Provide fulfillment as good or better than the competition with an advanced order fulfillment platform.

Explore order fulfillment solutions

Your content is useless if you can't find it

Tag, find and manage omnichannel assets in even the largest repositories.

Explore web content management solutions

See how IBM clients are succeeding

Carhartt uses AI to optimize merchandising and marketing processes

If one of the world’s best-known celebrities wears your brand, sales can skyrocket — but only if you move fast to make that product easy to find.

Read about their digital strategy

Eileen Fisher delivers consistent, high-quality customer experiences

Uses IBM Order Management to build a single pool of inventory across each channel, putting fulfillment at the heart of the customer experience.

See how they delight customers

Soccer.com creates a superior digital experience for soccer fans

By integrating commerce and content, Soccer.com keeps fans engaged by enabling them to move seamlessly from browsing to buying, leading to happier, loyal customers.

Learn how they improved the digital experience

Product spotlight

Omnichannel commerce

Get the real-time customer and business insight you need to deliver seamless and consistent omnichannel experiences with contextually relevant content, marketing, and promotions for both B2C and B2B selling models.

Learn more about omnichannel commerce

Order management and fulfillment

Deliver the perfect order every time with intelligent omnichannel fulfillment. Cognitive sourcing and fulfillment logic optimizes inventory utilization and fulfillment efficiencies in real time.

Learn more about order management and fulfillment

Digital experience

Empowers business owners to deliver personalized content to the right target, at the right moment. You can drive conversion rates — across web, mobile and hybrid apps — without relying on IT.

Learn more about digital experience

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Resources

Watson Commerce Community

Engage with fellow commerce professionals to maximize the value of your IBM solutions.

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Webinars

Connect with subject matter experts and thought leaders on topics around artificial intelligence and best practices to help you deliver world-class customer experiences that drive growth and fuel business transformation.

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How can IBM help on your journey to GDPR readiness?

IBM offers comprehensive solutions, services and expertise to help your progress to GDPR readiness and beyond.

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Discover IBM events

Learn how you can attend galvanizing, immersive experiences that enable participants to engage directly with world-class expertise, game-changing technology and each other.

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