AI for the Enterprise

Cognitive Computing and the emerging opportunity for startups

Share this post:

The Global Internet population now represents 3.2 billion people. They are uploading more than 400 hours of video to YouTube every minute. Everyday they are sending 196.4 billion emails, tweeting about 500 million tweets and more than a billion people are active on Facebook. Every month, people post 52.8 million new posts on WordPress. There’s an overwhelming amount of data on digital systems that continues to grow exponentially everyday.

Today’s challenge is harnessing all of this data and gaining insights to make better business decisions or even better personal decisions in our daily lives. Because of the limited capabilities of traditional computing technology, the vast majority of data has been largely ignored. This represents a huge gap in the marketplace, and incredible opportunity for startups.

That is where cognitive computing comes in.

With the recent rise in cognitive technology, startups are now able to draw insights by tapping into massive volumes unstructured data, data that was previously ignored. Because cognitive technology is trained and continuously improves, startups are rapidly bringing to market powerful new applications to tackle business problems across countless industries.Digital download

As new capabilities continue to emerge, more and more startups are turning to cognitive computing platforms. Here are the top three reasons why:

Rapidly innovate.

Cognitive computing offers capabilities not previously available to the marketplace. By tapping into this technology, and applying it to various different industries, startups are rapidly bringing new value to the marketplace. Because cognitive technology is readily available to startups, they can quickly and easily build new capabilities into their offering, without the need to hire multiple machine learning and AI programmers. Better yet, because cognitive technology is trained, not programmed, it continues to get better over time, making things a whole lot easier for these startups.

Make more money with better insights.

Cognitive technology can analyze unprecedented amounts of unstructured data, drawing insights in a matter of minutes. These insights allow companies and individuals to make better decisions, with more complete knowledge. In a recent example, one company is using cognitive computing to draw insights from massive amounts of medical journals, helping doctors make better treatment recommendations for their patients. Another company is analyzing thousands of sports analyst reports to help people make better decisions for their fantasy football teams. The possibilities with cognitive computing are endless.

Gaining a competitive advantage

Cognitive technology is still relatively new to the marketplace. Startups looking to gain a competitive edge are realizing the need to stand out in the marketplace by offering capabilities that their competitors cannot. Cognitive technology provides just the means to do that. With new capabilities continuously emerging, startups are getting in early.

Interested in more? Learn more about how your startup can use cognitive computing and hear from 6 real-life examples of cognitive computing products in the new eBook, Accelerate your Startup with Cognitive Computing.

 

 

Get the eBook “Accelerate Your Startup with Cognitive Computing”

 

More AI for the Enterprise stories

GM Financial uses IBM Watson Assistant to develop a secure and powerful AI assistant

August 12, 2020 | AI for the Enterprise, Conversational Services

At GM Financial, it’s my job to drive remarkable customer experiences. Answering customers’ questions quickly and accurately is a big part of that. These days, much of our customer care comes in the form of live messages on our customer service app. People text us about things like the status of their remaining loan balances, ...read more


Let’s Talk About Talent

July 21, 2020 | AI for the Enterprise, News and Updates

A few years ago, I spent considerable energy convincing customers to consider AI’s power in business. Now I dedicate most of my time helping clients scale their thinking and plans beyond initial projects. That means confronting challenges like talent skills and scarcity, dubious trust in AI, and data readiness. Today, I want to focus on the ...read more


Emerge smarter with Watson: How conversational AI keeps us connected in a post-COVID-19 world

July 8, 2020 | AI for the Enterprise, Discovery and Exploration, Trends and Profiles

With the COVID-19 pandemic not yet in the rearview mirror, organizations are figuring out how to emerge smarter, looking at how to keep employees safe, but productive, and how to best support customers and citizens seeking accurate, up-to-date information in a mostly remote world — all while trying to keep their business operating, meeting their ...read more