KPIs

20 eCommerce Terms in Simple Language

Marketers today are overwhelmed by the number of acronyms and terminology that they need to keep on top of in order to successfully do their job. So many calculations with different data points secured from various content properties – it’s a headache for anyone! Here is a quick guide of the 20 most commonly utilized […]

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The [Sad] Face of the New Marketer

It’s rare that I read a press release and think, “Wow—that’s sad.” But that was exactly my reaction Wednesday when I saw the results of our study, “The Face of the New Marketer,” which was conducted by Bloomberg BusinessWeek Research Services. Why is it sad? The study shows just how untenable the lives of marketers […]

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