digital analytics

Introducing the New IBM Digital Analytics: Modern Design, New Reporting Options, Unlimited Reports and More

From talking with many of you, we know IBM Digital Analytics has often played a key role in the daily tough decisions within your digital commerce business. Now that your customers are using multi-channel journeys at multiple touch-points to drive to a purchase, the focus on delivering great experiences has never been so important. The […]

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The Customer Analytics Evolution: A Path to Cognitive

Twenty years ago I was listening to Salt-N-Pepa and watching Seinfeld. Today I’m all about bluegrass and Game of Thrones. Just as my musical and TV preferences have evolved since those days, customer analytics has made a lot of progress as well. Since 2006, I have watched the evolution from a front row seat. I […]

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Introducing IBM Customer Experience Analytics

Yesterday, I had the honor of hosting the Customer Analytics keynote address at IBM Amplify 2016, where the theme is “Outthink Ordinary.” We covered a number of groundbreaking developments IBM has made in the last year and unveiled our latest innovation, Customer Experience Analytics. This solution will enable you to understand customer behavior and optimize […]

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Are You Ready to Be a Searchandiser?

In the world of retail, Commerce has become a significant revenue source, delivery channel and marketing vehicle. One that not only replaced the old fashioned catalog and telesales models, but also provides integral value to the overall shopping experience. The Commerce channel, which includes desktop, mobile and even social presence, serves several important purposes. It […]

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Delivering Smarter Loyalty Programs with IBM Commerce

The following is a guest post by Jane Ricciardelli, CMO of Exchange Solutions. Loyalty programs are table stakes for retailers these days. But, with all the money that marketers spend on loyalty promotions and programs, do they truly increase customer engagement and provide value to the organization? A recent Colloquy study showed that although there are […]

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Our ecosystem delivers power to the people

I just attended another IBM ExperienceOne customer forum, this time in hometown New York City. While there, I had the pleasure of meeting once again with the great folks from RiverPoint, one of our awesome IBM Business Partners. Our Business Partners come in all flavors, and the options and support they bring to clients every […]

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Three Multivariate Testing Opportunities You Are Likely Not Taking Advantage of Today

Recently IBM ExperienceOne and distinguished business partner Maxymiser hosted a joint webinar on multi-variate testing. In it, IBM Vice President Kevin Bishop (@brandmaster63) and Maxymiser Founder and President Mark Simpson (@MarkJ_Simpson) walked through three key opportunities likely not utilized in today’s realm of A/B and multivariate testing. Be sure to watch the on-demand replay: http://get.maxymiser.com/gU0Q7Ia0p002JR06R000xdD […]

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Where Does Your Program Stand? – Digital Analytics 3D Maturity Model

There are many Digital Analytics Maturity Models out there. And over the years they have become more and more complex. I developed one a while back that at the time was more complex then most of what people were using but I thought it needed the added dimensions. Now I think many models have gotten […]

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Leadership in the Age of Big Data Analytics

With data availability and accessibility being at an all-time high, the analyst community is in big demand. The need for learning new enterprise grade technologies such as Hadoop and IBM Watson is becoming critical. Data is available in all shapes, sizes, quality and quantity. Increase in demand requires analysts to advance their skills to the […]

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Fix Your Funnel – The Very, Very Top of It!

In my last two posts, I focused on analyzing and optimizing your funnel once visitors had gotten to your website. But there is an even bigger opportunity to ‘widen the top of the funnel:’ the ability to optimize your marketing programs so you get even more visitors to visit your website in the first place! […]

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Staffing for Digital Analytics Success

There is a lot of discussion in the industry about the value of a good digital analytics analyst. Data in and of itself doesn’t really have any value. It is only when you use data to drive action that it becomes valuable. There are a lot of “analysts” who are really just report builders or […]

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Have You Identified Your Customer Personas?

The majority of businesses regardless of industry will have more than one ‘typical’ customer. These different customers should be studied to create personas that your business can then use to ensure all communications, branding and digital real estate are designed to appeal and cater to the majority of your customer base. It is impossible to […]

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