Commerce

The White Whale of Retail: Facing the Beast that’s Devouring your Sales

The role of store engagement in omnichannel strategy Delivering on the promise of omnichannel experiences and commerce can seem like a chasing the White Whale, a noble and highly coveted goal but one that is nearly impossible and can drive retailers mad. Facing the White Whale of retail, that elusive gem hidden in the depths […]

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The White Whale of Retail: Setting Sail on your Ecommerce Journey

Battling the Complexities and Rising Costs of Omnichannel Order Management and Fulfillment For retailers, successfully executing an omnichannel commerce strategy that exceeds customer expectations has become a White Whale – the epitome of achievement yet so elusive that it is nearly impossible to achieve alone. Creating an engaging and personalized digital experience for your customer […]

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The White Whale of Retail: Keeping Up with Changing Digital Commerce Tides

Ecommerce and the Importance of a Personalized Experience In Herman Melville’s 1851 classic Moby Dick, Captain Ahab is compelled to kill a white whale who took his leg on a previous voyage. He is fixated so completely on that singular goal that he pursues it to his own death. For retailers, chasing profitable omnichannel commerce […]

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