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IBM Amplify 2016 Keynote Summaries and Video On-Demand

The IBM Amplify 2016 keynote presentations offers some of the best ideas and solutions available today, and some coming soon, to enable leaders and practitioners across all commerce areas to Outthink Ordinary. Read the summaries and watch the on-demand videos for: eCommerce and Merchandising Customer Analytics Marketing Digital Experience eCommerce and Merchandising Keynote In Tuesday’s […]

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Blockchain: Jump-Start the Revolution to Quicker Cross-Border Transactions

Have you ever transferred money to a family member in another country? Or paid an overseas vendor in local currency? In today’s digital, real-time connected world, these types of transactions should be simple, quick, and low-risk. However, the reality is cross-border payments involve multiple intermediaries, include significant costs, take several days to process, and are […]

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Welcome Campaigns: Tips for Getting the Customer Journey off to a Strong Start

“You never get a second chance to make a first impression.” Whether you attribute the words to playwright Oscar Wilde, humorist Will Rogers or a ‘60s Madison Avenue ad campaign, there’s little denying their application in today’s digital marketing world. Take the classic welcome email, for example. When customers initially provide their email address, companies […]

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Capitalising on Mobile Moments

Increasing internet speed (4G & Broadband), advancements in mobile devices and the applications they run are all factors driving increasingly sophisticated and relevant mobile experiences for customers. These advances offer organisations the opportunity to harness this technology and capitalise on mobile moments. What is a mobile moment? A mobile moment refers to interactions between organisations […]

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The Rise of the Creative Class at IBM’s #SmarterCommerce

Following is a guest post by Dino Dogan, founder of Triberr. You can find more of Dino’s writing on his blog.

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5 Words Fit For A Knight – Or A CMO

Following is a guest post by Drew Neisser, CEO and founder of New York-based Renegade, a social media and marketing agency. On the outside, I was preternaturally calm, positing questions to the elegant man next to me with enthusiastic precision. On the inside, I was like the fake spy in “True Lies” who wets his […]

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At Target, Guests Rule!

Target is famous for being a trendsetter. Sharp pricing and expert merchandising draw shoppers from millennials to baby boomers – making it one of  the largest discount chains in the U.S. What is truly remarkable about Target is how it’s continually transforming itself to meet the demands of the market and, more importantly, to respond […]

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Smarter Commerce Starts With Smarter Experiences

Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog. Just back from a trip to Nashville at the Smarter Commerce Global Summit. I had the honor to be a part of their VIP influencer program and it left me pondering one thought…it’s […]

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IBM State of Marketing 2013 Survey #GetRealChat with @Jay_Henderson #SmarterCommerce

Following is a guest post by Pam Moore, CEO and Founder of Marketing Nutz. Find more of Pam’s blogs on http://www.pammarketingnut.com/. Did you know $83 billion is lost in sales in the U.S. each year due to poor customer experiences? Are brands falling down when it comes to delivering on their brand promise? How does cross-channel […]

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L’Oréal USA Gets Makeover With IBM Cloud Analytics

In advance of the IBM Smarter Commerce Global Summit in Nashville next week (see my last post for some background), IBM announced a major three-year agreement today with L’Oréal USA for expert procurement services using an advanced cloud analytics solution that will transform how L’Oréal USA buys from its network of North American suppliers. With […]

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Data is driving the customer experience

Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels. Organisations that are not using data are missing out on the opportunity to […]

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B2B Collaboration: A High Priority for Smarter Commerce

According to a study from the Aberdeen Group, the number of companies starting initiatives for collaboration has doubled in the last two years. Their research indicates that collaborating with customers and partners are both in the top five actions being taken by survey respondents. The driver behind this collaboration, according to IBM, is Smarter Commerce […]

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