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Smarter Commerce Starts With Smarter Experiences

Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog. Just back from a trip to Nashville at the Smarter Commerce Global Summit. I had the honor to be a part of their VIP influencer program and it left me pondering one thought…it’s […]

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IBM State of Marketing 2013 Survey #GetRealChat with @Jay_Henderson #SmarterCommerce

Following is a guest post by Pam Moore, CEO and Founder of Marketing Nutz. Find more of Pam’s blogs on http://www.pammarketingnut.com/. Did you know $83 billion is lost in sales in the U.S. each year due to poor customer experiences? Are brands falling down when it comes to delivering on their brand promise? How does cross-channel […]

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L’Oréal USA Gets Makeover With IBM Cloud Analytics

In advance of the IBM Smarter Commerce Global Summit in Nashville next week (see my last post for some background), IBM announced a major three-year agreement today with L’Oréal USA for expert procurement services using an advanced cloud analytics solution that will transform how L’Oréal USA buys from its network of North American suppliers. With […]

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Data is driving the customer experience

Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels. Organisations that are not using data are missing out on the opportunity to […]

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B2B Collaboration: A High Priority for Smarter Commerce

According to a study from the Aberdeen Group, the number of companies starting initiatives for collaboration has doubled in the last two years. Their research indicates that collaborating with customers and partners are both in the top five actions being taken by survey respondents. The driver behind this collaboration, according to IBM, is Smarter Commerce […]

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An Improved Customer Experience the Secret Weapon to Combating Showrooming

Guest post by Bill Loller, Vice President, IBM Smarter Commerce Let’s face it retailers, showrooming is here to stay and since there’s nothing we can do to combat it, we might as well embrace it. In fact, some retailers already are. According to IBM’s first quarter Retail Online Index, department stores are leading the charge […]

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Is Anybody Out There?

One of the first things you learn in business school, should you be fortunate enough to be able to pay the tuition, or foolish enough, like me, to take on the debt, is that everyone is a customer.  This sounds simple enough.  So why is this idea sometimes missed? Many companies are learning that if […]

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Amplified Marketing: A Social Employee

Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog. If you think your employees don’t care about their personal brand, you’re wrong. And if you think they’re not accessing Facebook during the workday because your company has it blocked from the network, […]

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Big Data and Marketing – Putting Customer Data to Good Use

It’s a fact: data-driven marketing, sales and service strategies – and the tools that enable this – are now being fully leveraged for success at leading companies. Why is this happening now? Because the tools exist to do this in a scalable and customized way. And what’s the key driver of interest and activity here? […]

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Join us at Forrester’s Forum For Marketing Leaders

Hello! The IBM Smarter Commerce Market team will be heading to Forrester’s Forum For Marketing Leaders later this week, where the theme will focus on the Connected Customer.  What excites me about this stimulating topic is how it ties nicely into one of the biggest challenges that CMOs face today: The always on, always engaged […]

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Now’s the time to get serious about your mobile commerce strategy

Armed with smartphones and tablets, customers have seized control of the merchant/customer dynamic and have initiated a shift in the commerce landscape.  As reported in IBM’s Digital Analytics Benchmark data, the 2012 holiday shopping season saw tremendous growth in mobile shoppers with both sales over smartphones and tablets and mobile as a percentage of website […]

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Four tips to capitalize on the ‘Showroomer’

Around the world and here in Australia, many retailers are beginning to adopt omni-channel strategies with the intent of creating a unified customer experience across both digital and physical channels.  Though these efforts are designed to help attract and retain customers, many are finding it difficult to hold onto their customers, citing diminishing loyalty as […]

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