Customer Engagement

April 27, 2017

Those Who Cannot Remember the Past …

… are condemned to repeat it. ~ George Santayana AI, Back to the Future: All of us who work in, and are impacted by, AI should sear that quote into our collective memories. We will be living it for the foreseeable future. On April 9, 2017, United Airlines dragged passenger Dr. David Dao from an […]

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September 15, 2016

Connecting Island Resorts through Collaboration

Roshan Koonja of Constance Hotels will be speaking at IBM Connect 2017. I haven’t taken a destination vacation for a while; so when I began to learn about IBM client Constance Hotels and Resorts, I was enthralled with the exotic island getaway experience they offer: top-drawer luxury amid the unspoiled environs of pristine beaches and […]

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August 11, 2016

How to Create Your First Loyalty Program That Drives 200% Returning Customers

What’s going on out there? Every medium is talking about loyalty programs, from Forbes to Business Insider. And everywhere you look, a new third-party loyalty program tool is born, like Antavo and Sweet Tooth. Why is there so much need for loyalty programs? And why should you, as an online retailer, even care about them? […]

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June 2, 2016

Using Cognitive Insights to Deliver Travel Personalization

Later this year, the IBM Institute for Business Value will publish a report that helps Travel and Transportation companies understand the tactics of implementing cognitive computing solutions. This study will explore what leading companies are doing to bring cognitive to life in the industry. But before we get into the nuts and bolts of cognitive […]

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June 1, 2016

Advertising or Talking?

To use a saying that Jacqueline Gold (CEO of Ann Summers) is often heard as quoting … “Social is today’s version of the garden fence of the past.” So what does Jacqueline mean by this? Well the answer is quite simple! Back in the 1940s through the1970s before the rise of mass house construction and […]

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May 23, 2016

App Marketing: The Fundamentals, Part 2

In the Part 1 of this post on the current state of app marketing, we looked at the practice of purchasing installs as well as the viral loop. Now let’s shift gears and consider how practitioners boost their app’s ranking. App Store Optimisation (ASO) App store optimisation is the process of raising your app’s organic […]

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May 19, 2016

App Marketing: The Fundamentals, Part 1

The app universe is fast becoming a very busy place. In fact, as of 2015, according to Statista, 1,600,000 apps were available from Google Play, 1,500,000 were available from the Apple App Store, 400,000 were available from the Amazon Appstore, 340,000 were available from the Windows Phone Store, and 130,000 were available from BlackBerry World. […]

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May 4, 2016

Why Your Audience Is Listening to DJ Khaled on Snapchat

“They don’t want us to eat breakfast. Enjoy it.” On an average morning, millions of viewers might hear these empowering words from the Snapchat profile of DJ Khaled, a Miami-based music producer and media personality. In an iconic segment of his Snapchat videos, Khaled starts off most mornings walking into the kitchen, greeting his chef, […]

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March 21, 2016

Meander Medical Center – Helping Patients Help Themselves

When my wife with pregnant, she had some complications that resulted in an above-normal number of visits to the doctor. Or “doctors,” rather; we were going to a teaching hospital, which meant that while we had one main doctor, many of our visits were with other doctors or nurse practitioners. Inevitably the doctor or nurse […]

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March 17, 2016

Imagine the Future of Consumer Products with Cognitive

Technology is advancing more rapidly today than at any other time in human history. Amid the ever-growing market of new technologies, one capability – cognitive computing – is expected to be revolutionary for multiple industries and, indeed, society in general. For the consumer products (CP) industry in particular, the timing for a game changer couldn’t […]

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