Marketing

Watson: The road to personalization from Cannes Lions

Written by Kal Gyimesi | June 23, 2017 | Automotive

The annual Cannes Lion Festival of Creativity brings together worldwide leaders in the creative communications world.  It’s the foremost event for ad agencies and for globally recognized consumer brands to hear about new ideas on the cutting edge of technology, imagination and virtualization, like Watson. Rather than the typical summary presentations of strategic direction and ...read more


Do you ‘really’ know your customers?

Written by Scott Stockwell | October 27, 2016 | Blog, Marketing, Retail

Spencer Morris, senior data scientist at InMoment. InMoment have an ‘experience hub’ that champions the voice of the customer. The company handles 2750,000 customer experiences every day. Forrester have reported that ‘improving the customer experience is the surest way to win, serve and retain customers’. Spencer Morris, SVP Data Insight at InMoment explains the power ...read more


OutThink limits, unleash your professional potential

Written by Scott Stockwell | October 25, 2016 | Blog, Business, Case Study...

What does cognitive mean to today’s professional? Harriet Green, General Manager IBM Watson Internet of Things, Cognitive Engagement and Education underlined the benefits that cognitive computing brings professionals. By providing the right information at right time to make productive decisions. We’re all overwhlmed with so much information and it’s hard to seapatea signal from noise, ...read more


IoT and miles per gallon: how we market cars

Written by Russell Gowers | October 20, 2016 | Automotive

This morning, as yet another Navarra/L200-alike truck battered past me at 90mph, the thought occurred to me – “that thing must be doing the square root of naff-all miles per gallon”. After all, the things you need for economy at high speed are: low weight, a minimal drag coefficient, and an engine optimised for motorway ...read more


How the IoT could make marketing more personal

Written by Jen Clark | September 21, 2016 | Blog, Marketing, Retail

The IoT has the potential to change the way that advertising works, making marketing more personal, more relevant, and more timely. Effective marketing requires a good understanding of customer base and a decent customer relationship management (CRM) tool to gather and organise data. While a CRM tool and traditional marketing approaches can serve adverts based ...read more


OEMs and the multi-faceted customer

Written by Russell Gowers | September 8, 2016 | Automotive

One of the age-old ways of relaxing before a big presentation is to ‘imagine the audience in their underwear’ or ‘imagine them tucked up in bed’. In so doing, you strip away the mystique which surrounds our workplace portrayals of ourselves – our work costumes if you like. For most ordinary workers, a meeting with ...read more