Leveraging generative AI on AWS to transform life sciences
8 min read - The exponential leap in generative AI is already transforming many industries: optimizing workflows, helping human teams focus on value added tasks and accelerating time to market. Life sciences industry is beginning to take notice and aims to leapfrog the technological…
Six innovation strategies for Life Science organizations in 2023
11 min read - Last year, as life sciences organizations were consumed by the recovery from COVID-19, their focus had to shift rapidly to mitigating supply chain constraints, labor and skill shortages, and by the end of the year, inflationary pressures—all of which were…
Optimize commercial spend and profitability in the life sciences
3 min read - A pharma sales representative visits doctors with varying ability to prescribe a drug to their patients. A TV commercial blankets a region where few people need the advertised drug. A hospital specializing in rare cancer treatments wants to consider a…
Appealing to the senses through digital commerce content
5 min read - Loyal customers recognize the powerful scent of cinnamon at Cinnabon, the mood-lifting music at Starbucks, the creamy taste of chocolate samples at Godiva, the silky touch of a beautifully made leather handbag at Louis Vuitton and the sight of glittering…
Drive patient-centric streamlined treatment journeys with a patient services platform
3 min read - The pharmaceutical industry is undergoing significant changes that are transforming current patient processes. While major treatment advancements across all therapeutic areas have significantly increased the quality of life for patients, they continue to face obstacles when they need to access…
Building a future-ready workforce with data and AI
4 min read - When business leaders think about digital transformation, what comes to mind is improving customer experience, boosting the business’ agility or increasing access to data-driven insights. In the digital age, it is of course essential to innovate in ways that will…
Building a more sustainable, equitable future with trust
3 min read - IBM has a strong heritage in social responsibility. Our technical and industry professionals across business units and research divisions develop new ways of helping to solve difficult environmental problems based upon data and today’s exponential information technologies — including AI,…
Protect Pharmaceutical Product Integrity with the Pharmaceutical Utility Network
3 min read - The Drug Supply Chain Security Act (DSCSA) Interoperability Pilot demonstrates how blockchain technology can be used to effectively track and trace certain prescription drugs throughout the supply chain. The visibility offered by blockchain makes it easier for pharmaceutical supply chain…