Consumers, cars and the Internet of Things

Share this post:

In the future, the digital experience people have in cars will become more important than the physical features of those cars. Connectivity will be more important than horsepower, mobility services more important than styling and personalization more important than road handling. And the ‘inconvenience’ of moving from one point to another because of time lost while driving will be replaced by the ‘convenience’ of moving from one point to another because of time gained to do other things while the car is driving itself.

Users and cars

However, each person’s digital experience expectations will be different depending on their comfort level of digital technology and the ease of use of these technologies in the car.  In our recent study: A New Relationship – People and Cars, we identified four types of users from the 16,000 consumers we surveyed, based on their digital mobility interest.  At the top of the list were Pacesetters (16%) who will be early adopters of new technology and Fast Followers (32%) who will be close behind.

digitally mobile infographic on users and cars

fig 1 – digital mobility interest

The largest group though was The Pack (38%).  This group might have lower expectations of their digital experience due to their comfort level with new technologies.  Finally, the Spectators (14%) are happy with what they have.

Man and machine

In our Automotive 2025: Industry Without Borders study, 74% of industry executives we surveyed said future cars will have self-learning capabilities in the next 10 years.  Using cognitive technologies, cars will be able to learn about their users – their driving habits and their use or non-use of the digital capabilities.  Based on this learning, the car will be able to engage, assist and train its occupants in the use of new digital features and functions.  Even those in the Pack and Spectator group will gain confidence as the car gradually introduces them to new capabilities that will enrich their digital experience.  This personalized cognitive ability of the car will help all occupants have the best digital experience while in the car.

Let’s connect at CES 2017

I am looking forward to seeing you at CES 2017 in Las Vegas! Schedule a meeting with #IBM at #CES2017 and gain tremendous insights on how to push past the boundaries that have held back your automotive company.

More Conferences stories

Engineering Academy Comes to You: More dates. More cities. More opportunities to learn.

Written by Mark Kovich | October 14, 2019 | Conferences, Engineering, Events

Over the past few months, IBM has hosted several Engineering Academy Comes to You events in locations throughout the world. I’m happy to tell you that these local presentations have become extremely popular and well attended learning opportunities. That’s because they provide valuable product information and one-on-one interactions between IoT professionals and their peers. If you’re not keeping up with the changes in engineering, you’re assuredly falling behind. That’s why I urge you to register now for one of these upcoming events. more

Calling all thought leaders: are you ready to tell your story at IoT Exchange?

Written by Amber Armstrong | October 14, 2019 | Asset Management, Business, Conferences...

IBM IoT Exchange 2020 is an intensive two-day conference that attracts the best and the brightest in key industries, including automotive, utilities, industrial, defense, government, and the Fortune 500. That’s why speaking at IoT Exchange is a win-win for everyone. more

IBM IoT Exchange is the one must-attend conference of 2020

Written by Graeme Noseworthy | October 11, 2019 | Conferences, Engineering, Events

IoT Exchange 2020 has been deliberately planned to address your current challenges. And there are a lot of them. Equipment, buildings, and vehicles you’re responsible for have morphed to become complex, connected software-driven assets. They require a new kind of operating model. They demand a new kind of asset intelligence. This conference is designed to give you the intelligence and inspiration you need. more