Cognitive Computing and the digital guest experience. See my feature article published today on Global Hotel Network at the LINK below. Earlier this year, IBM’s Institute for Business Value surveyed global travel and hospitality executives on the topic of cognitive computing and we found that the industry is just starting to explore this transformational technology. […]
Beyond Bots and Robots Infographic, Source: IBM Institute for Business Value Are you positioned to lead the cognitive travel revolution? Travel executives who believe their companies can get more from cognitive computing would do well to work with their teams to ask and answer the following probing questions: Does your enterprise have a comprehensive […]
The future is a cognitive solution, trust us! Across the hospitality industry, everyone is focused on enhancing the guest experience. But the guest is also wanting a unique experience with each stay, and the ability to configure each stay to match the purpose for that trip – whether it be for business, leisure, traveling alone, […]
What truly drives travel loyalty?? Download and Read our new study on travel loyalty from IBM Institute for Business Value. Click here to read the IBV Study Executive Report “Travel Loyalty – Discount Discontents”
See my editorial in this month’s GHN Perspectives article from Global Hotel Network. http://www.globalhotelnetwork.com/SF/2012/04a/gregland34/ GHN Perspectives Article Global Hotel Network (globalhotelnetwork.com) is the industry hub for news and views from hotel group CEO’s, CIO’s and global thought leaders in hospitality. I currently serve on the GHN Thought Leadership Committee.
Travelers want to interact with travel providers through their own devices and in the channel they choose. That means all travel companies must be ready and able to interact and respond to that customer back through the same channel. What does it take?? Digital. Data. Mobile. Read more about this in our whitepaper from IBM’s […]
Hospitality Companies around the world are looking to transform the guest experience with data, customer insights, digital and mobile capabilities. And leverage these capabilities to create competitive advantage and grow customer lifetime value. Your most loyal guests expect you to “know them” and to “anticipate their needs”. See the infographic and white paper at the […]