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In our second installment of thinkPod @ SXSW 2018, we are joined by Ben Hindman, Co-founder & CEO of Splash. In this chat hosted by Amanda Thurston, Digital Marketing Services Leader at IBM iX, the two discuss the data that drives great experiences, connecting most effectively with your customer, and how thoughtful event strategy can empower CRM and drive ROI.
Want more thinkPod @ SXSW? Check out our SXSW 2018 recap episode here.