Mobile

Tell your brand’s story

Stories are the most familiar, natural and memorable way of communicating information between people. Before the written word emerged, there were stories to help people pass along a message in an enjoyable, meaningful way. As Jason Silva, host of National Geographic Channel’s Brain Games, recently said, “We are narrative beings. Our humanness is built on […]

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CIOs are moving from the back office to the front lines

Since its inception, the role of the CIO has always been in flux as technology capabilities and the needs of business are always rapidly changing. The number of CIOs who are responsible for providing basic IT services has increased, as has the number responsible for pioneering and engineering innovation.1 Although the basics will always be […]

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Social business is more than a series of activities, it’s a culture

Becoming a social business is easy to talk about and difficult to do. Yet as more and more business takes place in social media venues, it’s critical. Social business requires a new set of activities—identifying and reaching out to influencers through various platforms, developing a voice that’s consistent with your brand for blogging, editing your […]

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Brand and culture have become one

Billions of individuals equipped with smartphone, real time information and the ability to communicate on a global scale have turned the tables on marketers. Now, every member of the audience for our messages can reach everyone else. And they can all see everything about our companies, not just what we want to tell them. This […]

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Culture of security: New vocabulary

Adopting security policies across the enterprise What it means Cybercriminals motivated by financial gain, politics or notoriety will stop at nothing to penetrate enterprise networks and steal sensitive data. Their operations are well-funded and disciplined, often centering on employees or business partners of their corporate targets. Attackers patiently evaluate targets based on risk and reward […]

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Culture of security: Step by step

Adopting security policies across the enterprise Introduction Cybercriminals motivated by financial gain, politics or notoriety will stop at nothing to penetrate enterprise networks and steal sensitive data. Their operations are well-funded and disciplined, often centering on employees or business partners of their corporate targets. Attackers patiently evaluate targets based on risk and reward analyses, and […]

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Wendy Perchick: Using technology and data to personalize cancer treatment

The 130-year-old Memorial Sloan Kettering Cancer Center is the oldest freestanding cancer center in the world, with 14 care sites and 150,000 patients a year. In nearly four decades with the organization, Senior Vice President of Strategy and Innovation Wendy Perchick has held numerous roles, but lately she’s charged with guiding MSKCC to the future. […]

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It’s time to put mobile first

Over the past decade, mobile technology has grown in functionality and popularity. By now business leaders have heard the numbers: There are nearly seven billion mobile cellular subscriptions in the world – that’s five times the number of fixed telephone lines, nearly 10 times the number of broadband subscriptions, and roughly the equivalent of the […]

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Augmented reality: Step-by-step

Contextual digital content overlaid onto one’s experience of the world Introduction Augmented reality technologies stream relevant data to users to increase their awareness and knowledge of their surroundings. While relatively new to marketing, augmented reality has existed for decades. Fighter jets have employed heads-up displays in cockpits since the Cold War. A Boeing researcher coined […]

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Augmented reality: New vocabulary

Contextual digital content overlaid onto one’s experience of the world What it means Augmented reality technologies stream relevant data to users to increase their awareness and knowledge of their surroundings. While relatively new to marketing, augmented reality has existed for decades. Fighter jets have employed heads-up displays in cockpits since the Cold War. A Boeing […]

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Paolo Bonsignore: Ditching the hard sell in favor of engaging content

Whether it’s a potent shot of espresso or a foamy cappuccino (but rarely after 11 a.m.), coffee is Italy’s national drink. Thanks in part to the Illy family of Trieste, the Italian love affair with coffee has gone global. Known for its uniquely rich blend and loyal following, the 80-year-old Illycaffè has a presence in […]

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Tariq Shaukat: Finding —and persuading—persuadable customers

Operating 53 locations in seven countries under brands such as Harrah’s, Horseshoe, Planet Hollywood and Caesars Palace, Caesars Entertainment is one of the world’s largest casino and resort operators. CMO Tariq Shaukat oversees all aspects of customer relations, advertising and entertainment for the company while steering the gaming industry’s largest loyalty program, Total Rewards. At […]

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