Are Intelligent Machines Changing Our Approach to Change?

I was thrilled to kick off the Forrester CXSF event in San Francisco (CXSF) October 19th where the theme of Human + Machine was explored in great depth in the context of customer experience. My talk underscored that theme directly as for years consultants have advised breaking down problems along the dimensions of people, process […]

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Machine Translation in the Age of Displacement

Just a few years before the launch of Unbabel Inc., a global machine translation agency based in Portugal, the world was a very different place. In 2009, Greece conceded its €300 billion debt, sounding the alarm bell on a crisis in the Eurozone. Within two years, social media communication assisted in fomenting the wide-scale protests […]

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Is augmented reality the future of brand storytelling?

Should you be using augmented reality (AR) for your next brand campaign? With a projected $590 billion to be spent on advertising worldwide in 2018, companies are making important decisions as to where their money is best served. AR, having long promised to be an effective way for brands to engage their audiences, may finally […]

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How Cognitive is Changing Advertising

Cognitive technology is radically reinventing every aspect of advertising, from creative processes to customer experience design and campaign optimization, to deliver experiences like never before. This discussion will center on how cognitive tools are helping marketers all over the world adapt quickly to the needs of their customers, allowing them to respond in a more […]

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Oliver Rosenthal – Industry Leader, Creative Agency, Google Germany

Fireside chat at dmexco 2017 with Oliver Rosenthal, Industry Leader, Creative Agency, Google Germany — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders!

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Targeting is no longer a dirty word

One-size-fits-all marketing is increasingly ineffectual, so targeting has become essential to giving customers the experience they want. This means getting out of their way when they aren’t interested, showing up when they are, and maintaining a consistent voice and presence across multiple platforms. This discussion will tackle how publishers and advertisers alike are gearing up […]

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Key Insights from Cologne: A dmexco 2017 Review

Every September, digital marketing’s brightest minds and boldest voices gather in Cologne, Germany for two days to discuss what’s new in digital. This year’s event boasted more than 50,000 visitors from dozens of countries. Dmexco caters to a more technology-oriented audience than other industry conferences such as Cannes Lions, so the conversation around the event […]

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Wednesday, September 20: thinkLeaders presents Laura Walker, CEO, New York Public Radio

Replay coming soon! Robert Schwartz Global Leader, Agency Services, IBM iX Laura Walker CEO, New York Public Radio thinkLeaders interview with Laura Walker, CEO of NYPR, moderated by Robert Schwartz, Global Leader of Agency Services, IBM iX. The format will include 45 minutes of panel followed by 15 minutes of open Q&A from the live […]

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The future of advertising: Personal and contextual on all touchpoints

A future with fewer screens is not only imminent—it’s necessary for our future happiness. Typing on tiny keyboards is tedious, push notifications and ad interruptions are annoying, and social media’s endless scroll is overwhelming. A number of research papers have linked rising rates of depression and anxiety to increased screen time and social-media use. A […]

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For more diversity in AI, a look to the next generation

Seek for reasons to fear the loss of women’s jobs during the artificial intelligence revolution, and ye shall find them. Here’s a headline in Bloomberg on a story about the 2017 World Economic Forum: “The Rise of Robots Will Make the Tech Gender Gap Even Worse.” That meeting took place in the shadow of a […]

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How VR Can Be an Engine for Empathy

Virtual Reality is often called an “empathy machine.” The underlying promise is that VR will present an immersive experience with realistic emotive characters that will bleed off onto the headset user. In comparison to the detached position we may take with TV or film, VR’s allure is its capacity to more meaningfully convey the feelings […]

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With ICOs, Blockchain Goes Big Despite Big Setbacks

It’s impossible to escape certain buzzwords in business and tech media, and last year’s “bitcoin” has given way to “blockchain,” the technology that undergirds the cryptocurrency which promises to change how we think about everything. The summer of 2017 could be dubbed the Summer of the ICO, or Initial Coin Offering. Blockchain startups sell “tokens,” […]

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