https://youtu.be/JxaqK7_VKRY The rate at which an organization can transform is directly proportional to the embarrassment it can tolerate. To succeed in their reinvention, CEOs are turning to their leadership to drive the growth and change agendas across the business. IBM iX thinkLeaders talks to Twitter, Ticketmaster, TLDR Capital, and Crane.tv, about how businesses today must […]
As we enter the age of data privacy, enterprises that most effectively deliver on excellent customer engagement are approaching problems with empathy for users and create close customer connections through authenticity, transparency, and trust. IBM iX thinkLeaders speaks to The Financial Times, Nestlé, and Codec.AI about brand transparency, credibility, and using technology to identify unmet […]
Is your company starting to focus more on experiences than products? If so, it’s a sign that the C-suite executives are striving to develop innovative business models to succeed in the experience-led era. Chief marketing officers (CMOs) in particular play a critically important role in helping their organizations better compete amidst disruption by new technologies. […]
thinkPod @ Cannes Lions 2018: Old Friends, New Cannes Feat. Errol Baran, SVP, Business Development and Innovation, BBC
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) is joined by Errol Baran (SVP, Business Development and Innovation, BBC). They talk about story telling, the evolution of Cannes Lions, and exciting new work coming out of BBC this year.
CMOs now find themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. Join IBM iX thinkLeaders at the iX cabana as they speak IBM Japan, Group Nine Media, and Shopin about the CMO perspective in 2018. Panelists: – Robert […]
This year’s Cannes Lions festival was, predictably, a place where the freshest creative ideas, new media platforms, and groundbreaking technologies were on full display. This year felt like a confirmation of everything we’ve been saying for years: that technology isn’t just a piece of the marketing mix—marketing IS technology, and anyone trying to make marketing […]
thinkPod @ Cannes Lions 2018: Inclusivity, Talent and the Heart of Events feat. Jeremy King, CEO, Festival of Media and M&M Global
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) is joined by Jeremy King (CEO, Festival of Media and M&M Global) to talk about conscious inclusion, fostering creative and productive work cultures, and the value of intimacy in event marketing.
Diversity is the process of recognizing our differences and similarities and creating an environment that both fosters and capitalizes on them. In order to make real progress on diversifying corporate sustainability, we must be willing to step outside of our comfort zones and have honest conversations. In this panel, IBM iX speaks to Wolf & […]
thinkPod @ Cannes Lions 2018: Creativity is at the Heart of Connection feat. Bridget Perry, VP of Marketing EMEA, Adobe
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston, Marketing Services Leader at IBM iX, is joined by Bridget Perry, VP of Marketing EMEA at Adobe, to discuss the celebration of creativity at Cannes Lions, the state of the CMO, and navigating the worlds of B2B and B2C.
thinkPod @ Cannes Lions 2018: Not Just Another Yacht in the Marina feat. Dom Joseph, CEO & Co-Founder, Captify
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) sits with Dom Joseph (CEO & Co-Founder, Captify) who talks about the intersection of technology and creative, search intelligence, and leveraging those insights to reinvent marketing.
thinkPod @ Cannes Lions 2018: We Should Be Paying Agencies More feat. John Nardone, CEO, Flashtalking
In our first installment of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) sits with John Nardone (CEO, Flashtalking)to discuss the realities of GDPR, the intersection of creativity and personalization, and the state of the agency relationship.