Business Design

IBM iX’s Red Hot Week

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As I expect you’ve seen by now, IBM Interactive Experience (iX) grew its family considerably over the last week with the planned acquisitions of three separate digital agencies:  Resource/Ammirati, Aperto and   All I can say is WOW — what a great week it’s been for us!  We have been building our iX skills and capabilities organically over a long period of time, but bringing these marquee brands into our organization is real game changer.

This seemingly rapid-fire series of investments were made carefully — in fact we were looking at each agency independently even though they signed close together.  Each gave us an unprecedented opportunity to bolster our capabilities around digital, creative and design skills. Together, they will help IBM capitalize on the growth and success of IBM iX — already the largest global digital agency. I am humbled and excited to have so many talented people join our iX family.  Let me tell you some of the things I love about each of these unique teams.

Resource/Ammirati, founded in 1981 in the US, built its stellar reputation on a long, distinguished record of advancing leading brands in every industry.  Their thought leadership and depth in the Retail and Consumer Products industries is truly world-class.  In addition, approximately 75 percent of Resource/Ammirati’s clients also use IBM services, so there’s tremendous opportunity for us to explore together.

Founded in 1995, Aperto was one of the first digital agencies in Germany and has since steadily expanded its reach and portfolio specializing in strategy, creativity and technology. Aperto’s 300 employees serve clients like Airbus Group, Volkswagen and Siemens. is a leading digital agency in Europe and one of the few that specializes in implementing leading commerce and customer platforms from Adobe, Sitecore and SAP hybris. The hybris capability in particular deepens IBM’s longstanding relationship with SAP and brings the value of design thinking to the companies’ expansion in e-commerce.

With these new partners, we’ve extended the skills we have to address experience design — the competitive battleground for businesses today. And through iX, employees and clients of Aperto, and Resource/Ammirati will have access to the best of IBM — from analytics and cognitive capabilities to industry consulting and world-class design — to help craft truly transformational experiences.

IBM is aggressively investing in capabilities, skills and talent to extend the reach of IBM iX’s 10,000+ employees, more than 1,100 designers across IBM and over 25 IBM Studios — including new openings this week in Dubai, Prague and Warsaw — where we can co-create with clients innovations aimed at improving the customer experience, like Apple Watch apps designed for Citi and Japan Airlines.

In IBM iX we like to say that experience leads us, design drives us and agile moves us.  We have “put the work in” over multiple years to build our family from the ground up and, as a result, we have digital and design in our DNA.  With the added boost from our new colleagues, IBM iX is more ready than ever to lead in the brave, new, digital and cognitive world.

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