Frank Discussions at Cannes Lions

Frankly, talking like a millennial isn’t enough – with IBM iX & Mic

Share this post:

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017
Frankly, talking like a millennial isn’t enough

The conventional wisdom for the last half decade has been that for a brand to engage their Millennial audience online, they must speak “authentically” in the argot of the online Millennial. This best practice is no longer sufficient, as the online discourse has grown and changed, and as Millennial customers are asking more from the brands who talk their talk. We partnered with millennial news leader Mic at Cannes Lions to discuss authenticity and millennials with three industry experts.

Chris Altchek, Co-founder & CEO, Mic (moderator)
Nancy Kramer, Chief Evangelist, IBM iX
Susan Panico, SVP Strategic Solutions, Pandora
Lydia Daly, SVP Social Media & Branded Content Strategy, Viacom Velocity

Subscribe to IBM thinkLeaders on Youtube!

Add Comment
No Comments

Leave a Reply

Your email address will not be published.Required fields are marked *

More Pacesetters Stories

Laura Walker, CEO, New York Public Radio

Laura Walker, CEO of New York Public Radio, sits down with Robert Schwartz, Global Leader of Agency Services at IBM iX, to talk about creating an audio brand (not just a radio brand) at WNYC studios.

Continue reading

Franchesca Hashim, Global Marketing Manager, Airbnb

Fireside chat at Dreamforce 2017 with Franchesca Hashim, Global Marketing Manager, Airbnb — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX.

Continue reading

thinkPod @ Dreamforce 2017: Maria O’Hollearn, Program Director, Hispanic Foundation of Silicon Valley

As part of our Dreamforce 2017 thought leadership series, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Maria O’Hollearn, Program Director of the Hispanic Foundation of Silicon Valley, to discuss diversity, early education, and the importance of support communities. Theme music by Andrew Atkin & Michael Simonelli, of Full Stop Art

Continue reading