Think Marketing Outcomes First, Techniques Second
Recent years have demonstrated that marketers can no longer rely on traditional marketing techniques. In order to be successful, they need to increasingly combine three core marketing competencies: brand management, experience design, and performance marketing. Merging these competencies can be difficult as they generally come from different skills within an organization. One of the first […]
Hyper-Personalization: Insights and Action to Deliver Targeted Digital Marketing
As Adobe Summit kicks off, CXOs and digital leaders are coming to see their ability to drive hyper-personalization is finally within their grasp. Brands realize they won’t thrive by personalizing only a few customer experiences. The efforts spent on occasional outreach are better spent on a process that continuously learns about customers because the brand […]
Patient-Centric Health Care: It’s Time for a New Operating Model
It’s no secret that patient centricity is one of the most pressing priorities for health care and life sciences (HCLS) organizations. From pharmaceutical companies to urgent care facilities, organizations across the industry are asking how they can prioritize patient outcomes and meet consumers’ expectation for on-demand care delivered on their terms. But simply slapping the term […]
Welcome to Extended Reality: Transforming How Employees Work and Learn
Imagine a maintenance technician for a nuclear power plant having remote and on-demand access to all equipment in the facility. They could log as many hours as needed in immersive training to become acclimated to the stress of a meltdown scenario and learn how to implement operational protocols — safely from a room at corporate […]
Health Care Experience Matters — Here’s How to Improve It
When I ask any clinician for an opinion on a brand that gives customers a great experience, the answer is never a health care or life sciences brand. It’s always a brand such as Amazon, Netflix, Uber, Nordstrom or Starbucks — and for good reason. The organizations underpinning these brands manage their whole strategy or […]
thinkPod: Jingle Bells and Ticket Sales feat. Brian Fenty, Co-Founder & CEO, TodayTix
In this episode, we are joined by Brian Fenty (Co-Founder & CEO, TodayTix) to discuss the intersection of art and technology, brand passion and purpose, and using mobile to improve physical experiences. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to thinkPod on Soundcloud, iTunes, and Spotify!
thinkPod @ Dreamforce ’18: Crowdfunding & the Power of People, Purpose, & Participation ft. Breanna DiGiammarino, Indiegogo
In this episode, we are joined by Breanna DiGiammarino (Senior Director of Social Innovation at Indiegogo) to discuss crowdfunding as an alternative investment vehicle and how it can help democratize fundraising. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to thinkPod on Soundcloud, iTunes, and Spotify!
Dreamforce ’18: Paige O’Neill, CMO, Sitecore
Amanda Thurston (Editor-in-Chief, thinkLeaders) sits down with Bluewolf Women Innovators Network (WIN) Honoree Paige O’Neill (CMO, Sitecore) to discuss the state of women leaders in the workplace and how organizations and leaders can drive change to create an inclusive work environment. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to […]
thinkPod @ Dreamforce ’18: Beyond the Numbers feat. Rachel Williams, Global Head of Diversity & Inclusion, StubHub
In this episode, we are joined by Rachel Williams, Global Head of Diversity and Inclusion at StubHub, to discuss hiring practices, confronting your own biases, and how a new generation of tech companies are promoting diversity. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to thinkPod on Soundcloud > Subscribe […]
Prediction Machines: To Fight Misconceptions about Artificial Intelligence, Clarity is Key
Cheap, ubiquitous, and incredibly valuable—that’s how the economists behind a new book about AI see the future of prediction, thanks to the technology that helps fill in the blanks. However, misperceptions about what AI is and how it works continue to prevail, even among tech-savvy marketers. In order for AI technology to achieve its full […]
thinkPod: Creative Collisions & NYC Tech feat. Jeremy Goldberg, Deputy CTO, City of New York
In this episode, we are joined by Jeremy Goldberg, Deputy CTO (Managing Director NYCx and NYC Digital) at City of New York, Mayor’s Office of the CTO. We discuss smart cities, creating cultures of innovation in government and community, and New York as a startup environment. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders […]
Changing the World, One Website at a Time
Corporate social responsibility is important. Very important. With the ability for widespread internal communications and the advantage of robust organizational structures, corporations are poised to help in a big way. And it seems the timing is right to double down on CSR for two reasons: Consumers want to support brands with charitable missions (see: Toms […]