Think Marketing Outcomes First, Techniques Second
Recent years have demonstrated that marketers can no longer rely on traditional marketing techniques. In order to be successful, they need to increasingly combine three core marketing competencies: brand management, experience design, and performance marketing. Merging these competencies can be difficult as they generally come from different skills within an organization. One of the first […]
Dreamforce ’18: Paige O’Neill, CMO, Sitecore
Amanda Thurston (Editor-in-Chief, thinkLeaders) sits down with Bluewolf Women Innovators Network (WIN) Honoree Paige O’Neill (CMO, Sitecore) to discuss the state of women leaders in the workplace and how organizations and leaders can drive change to create an inclusive work environment. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to […]
Prediction Machines: To Fight Misconceptions about Artificial Intelligence, Clarity is Key
Cheap, ubiquitous, and incredibly valuable—that’s how the economists behind a new book about AI see the future of prediction, thanks to the technology that helps fill in the blanks. However, misperceptions about what AI is and how it works continue to prevail, even among tech-savvy marketers. In order for AI technology to achieve its full […]
Changing the World, One Website at a Time
Corporate social responsibility is important. Very important. With the ability for widespread internal communications and the advantage of robust organizational structures, corporations are poised to help in a big way. And it seems the timing is right to double down on CSR for two reasons: Consumers want to support brands with charitable missions (see: Toms […]
Engaging for Impact: How Women Executives Are Changing the Workplace
Female leaders drive higher levels of employee engagement and satisfaction within the workplace. IBM thinkLeaders and the Women Innovators Network present this Dreamforce 2018 panel with three executive women on how they are impacting change in their institutions, bridging generation gaps, and fostering the future pipeline of diverse talent. Panelists: (Moderator) Debbie Vavangas – DS&iX […]
Dagne Dover Founders Panel
IBM iX thinkLeaders presents a fireside chat with the founders of Dagne Dover: – Melissa Mash, CEO – Jessie Dover, Creative Director – Deepa Gandhi, COO
20 Years In: The State of the CX Profession
A key theme of the Forrester CXNYC event was how customer experience can and should drive growth for the business. Yet the headline from Forrester’s 2018 CX Index stated the industry appears to be plateauing. Consumers said that brand experiences are overwhelmingly mediocre—62%—and the number of consumers who think experiences are above-average continues dropping each […]
Leadership Insights from the Robert Schwartz Era
Many of our followers know Robert Schwartz as our video host and the butt of many of my podcast jokes. If you’ve watched the series long enough, you might also know him as a marketer, a father and a husband, an avid soccer fan, a student of politics, and a man who can’t quite move […]
Reinventing Business for the Future – thinkLeaders @ Cannes 2018
https://youtu.be/JxaqK7_VKRY The rate at which an organization can transform is directly proportional to the embarrassment it can tolerate. To succeed in their reinvention, CEOs are turning to their leadership to drive the growth and change agendas across the business. IBM iX thinkLeaders talks to Twitter, Ticketmaster, TLDR Capital, and Crane.tv, about how businesses today must […]
New Standards For Engaging with Customers – thinkLeaders @ Cannes 2018
As we enter the age of data privacy, enterprises that most effectively deliver on excellent customer engagement are approaching problems with empathy for users and create close customer connections through authenticity, transparency, and trust. IBM iX thinkLeaders speaks to The Financial Times, Nestlé, and Codec.AI about brand transparency, credibility, and using technology to identify unmet […]
CMOs Blaze a Trail for Digital Reinvention in Marketing
Is your company starting to focus more on experiences than products? If so, it’s a sign that the C-suite executives are striving to develop innovative business models to succeed in the experience-led era. Chief marketing officers (CMOs) in particular play a critically important role in helping their organizations better compete amidst disruption by new technologies. […]
The State of the CMO – thinkLeaders @ Cannes Lions 2018
CMOs now find themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. Join IBM iX thinkLeaders at the iX cabana as they speak IBM Japan, Group Nine Media, and Shopin about the CMO perspective in 2018. Panelists: – Robert […]