Extended Reality Part Two: Shop And Share Ideas
In our first blog, we explored how extended reality (XR) changes the way we work and learn. Here, we dive into how XR is used to shop and share ideas. Imagine being able to try on a pair of glasses without going to a store — or even holding the actual glasses — simply by […]
Leverage Technology to Improve Patient Centricity
Health care and life sciences (HCLS) organizations are under tremendous pressure to embrace the consumer-centric strategies rapidly being adopted across industries such as retail, entertainment, travel and banking. Today’s consumers expect the same level of superior experiences from their health care providers that they get from Amazon, Netflix, Nordstrom and other highly consumer-centric organizations. As […]
What’s Next for CX: Three Adobe Summit Takeaways
Adobe Summit 2019 recently hosted nearly 20,000 executives from across the marketing and technology landscape, including many of the world’s leading brands, to focus on digital experience. When I traveled to Salt Lake City to attend my first Adobe Summit five years ago with IBM iX, I was one of just 8,000 participants who contemplated […]
Think Marketing Outcomes First, Techniques Second
Recent years have demonstrated that marketers can no longer rely on traditional marketing techniques. In order to be successful, they need to increasingly combine three core marketing competencies: brand management, experience design, and performance marketing. Merging these competencies can be difficult as they generally come from different skills within an organization. One of the first […]
Hyper-Personalization: Insights and Action to Deliver Targeted Digital Marketing
As Adobe Summit kicks off, CXOs and digital leaders are coming to see their ability to drive hyper-personalization is finally within their grasp. Brands realize they won’t thrive by personalizing only a few customer experiences. The efforts spent on occasional outreach are better spent on a process that continuously learns about customers because the brand […]
Patient-Centric Health Care: It’s Time for a New Operating Model
It’s no secret that patient centricity is one of the most pressing priorities for health care and life sciences (HCLS) organizations. From pharmaceutical companies to urgent care facilities, organizations across the industry are asking how they can prioritize patient outcomes and meet consumers’ expectation for on-demand care delivered on their terms. But simply slapping the term […]
Welcome to Extended Reality: Transforming How Employees Work and Learn
Imagine a maintenance technician for a nuclear power plant having remote and on-demand access to all equipment in the facility. They could log as many hours as needed in immersive training to become acclimated to the stress of a meltdown scenario and learn how to implement operational protocols — safely from a room at corporate […]
Health Care Experience Matters — Here’s How to Improve It
When I ask any clinician for an opinion on a brand that gives customers a great experience, the answer is never a health care or life sciences brand. It’s always a brand such as Amazon, Netflix, Uber, Nordstrom or Starbucks — and for good reason. The organizations underpinning these brands manage their whole strategy or […]
thinkPod: Jingle Bells and Ticket Sales feat. Brian Fenty, Co-Founder & CEO, TodayTix
In this episode, we are joined by Brian Fenty (Co-Founder & CEO, TodayTix) to discuss the intersection of art and technology, brand passion and purpose, and using mobile to improve physical experiences. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to thinkPod on Soundcloud, iTunes, and Spotify!
thinkPod @ Dreamforce ’18: Crowdfunding & the Power of People, Purpose, & Participation ft. Breanna DiGiammarino, Indiegogo
In this episode, we are joined by Breanna DiGiammarino (Senior Director of Social Innovation at Indiegogo) to discuss crowdfunding as an alternative investment vehicle and how it can help democratize fundraising. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to thinkPod on Soundcloud, iTunes, and Spotify!
Dreamforce ’18: Paige O’Neill, CMO, Sitecore
Amanda Thurston (Editor-in-Chief, thinkLeaders) sits down with Bluewolf Women Innovators Network (WIN) Honoree Paige O’Neill (CMO, Sitecore) to discuss the state of women leaders in the workplace and how organizations and leaders can drive change to create an inclusive work environment. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to […]
thinkPod @ Dreamforce ’18: Beyond the Numbers feat. Rachel Williams, Global Head of Diversity & Inclusion, StubHub
In this episode, we are joined by Rachel Williams, Global Head of Diversity and Inclusion at StubHub, to discuss hiring practices, confronting your own biases, and how a new generation of tech companies are promoting diversity. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to thinkPod on Soundcloud > Subscribe […]