Think Marketing Outcomes First, Techniques Second
Recent years have demonstrated that marketers can no longer rely on traditional marketing techniques. In order to be successful, they need to increasingly combine three core marketing competencies: brand management, experience design, and performance marketing. Merging these competencies can be difficult as they generally come from different skills within an organization. One of the first […]
thinkPod: Jingle Bells and Ticket Sales feat. Brian Fenty, Co-Founder & CEO, TodayTix
In this episode, we are joined by Brian Fenty (Co-Founder & CEO, TodayTix) to discuss the intersection of art and technology, brand passion and purpose, and using mobile to improve physical experiences. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to thinkPod on Soundcloud, iTunes, and Spotify!
thinkPod @ Dreamforce ’18: Crowdfunding & the Power of People, Purpose, & Participation ft. Breanna DiGiammarino, Indiegogo
In this episode, we are joined by Breanna DiGiammarino (Senior Director of Social Innovation at Indiegogo) to discuss crowdfunding as an alternative investment vehicle and how it can help democratize fundraising. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to thinkPod on Soundcloud, iTunes, and Spotify!
Dreamforce ’18: Paige O’Neill, CMO, Sitecore
Amanda Thurston (Editor-in-Chief, thinkLeaders) sits down with Bluewolf Women Innovators Network (WIN) Honoree Paige O’Neill (CMO, Sitecore) to discuss the state of women leaders in the workplace and how organizations and leaders can drive change to create an inclusive work environment. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to […]
thinkPod @ Dreamforce ’18: Beyond the Numbers feat. Rachel Williams, Global Head of Diversity & Inclusion, StubHub
In this episode, we are joined by Rachel Williams, Global Head of Diversity and Inclusion at StubHub, to discuss hiring practices, confronting your own biases, and how a new generation of tech companies are promoting diversity. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to thinkPod on Soundcloud > Subscribe […]
Prediction Machines: To Fight Misconceptions about Artificial Intelligence, Clarity is Key
Cheap, ubiquitous, and incredibly valuable—that’s how the economists behind a new book about AI see the future of prediction, thanks to the technology that helps fill in the blanks. However, misperceptions about what AI is and how it works continue to prevail, even among tech-savvy marketers. In order for AI technology to achieve its full […]
thinkPod: Creative Collisions & NYC Tech feat. Jeremy Goldberg, Deputy CTO, City of New York
In this episode, we are joined by Jeremy Goldberg, Deputy CTO (Managing Director NYCx and NYC Digital) at City of New York, Mayor’s Office of the CTO. We discuss smart cities, creating cultures of innovation in government and community, and New York as a startup environment. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders […]
Changing the World, One Website at a Time
Corporate social responsibility is important. Very important. With the ability for widespread internal communications and the advantage of robust organizational structures, corporations are poised to help in a big way. And it seems the timing is right to double down on CSR for two reasons: Consumers want to support brands with charitable missions (see: Toms […]
Engaging for Impact: How Women Executives Are Changing the Workplace
Female leaders drive higher levels of employee engagement and satisfaction within the workplace. IBM thinkLeaders and the Women Innovators Network present this Dreamforce 2018 panel with three executive women on how they are impacting change in their institutions, bridging generation gaps, and fostering the future pipeline of diverse talent. Panelists: (Moderator) Debbie Vavangas – DS&iX […]
thinkPod @ Dreamforce ’18: The Idea Is Only As Good As The Hustle feat. Anurag Agarwalla, Innovation at Uber
In this episode of thinkPod @ Dreamforce 2018, Anurag Agarwalla (Innovation at Uber & Co-lead of Uber’s Asian Heritage ERG) joins us to share his perspective on balancing the physical vs digital, sourcing ideas from intrapreneurs, and bringing your authentic self to work. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group >
thinkPod @ Dreamforce ’18: AI – Helping Teachers Sleep at Night feat. Matthew Glotzbach, CEO, Quizlet
Matthew Glotzbach, CEO of Quizlet, joins us to discuss the difference between consumer learning and EdTech, leveraging AI to improve visibility into the education process, and how technology can further democratize information. Download on iTunes here. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group >
thinkPod @ Dreamforce ’18: Wonder Woman & the Power of Empathy & Representation ft. Stephanie Rice, Women at Yelp
In the first installment of thinkLeaders at Dreamforce 2018, we are joined by Stephanie Rice, Yelp Senior Marketing Associate and National Lead for Women at Yelp (WAY), to discuss the value of diversity and inclusion resource groups in the workplace, and the power of scaling communities while maintaining empathy and connection at the core.