CMOs now find themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. Join IBM iX thinkLeaders at the iX cabana as they speak IBM Japan, Group Nine Media, and Shopin about the CMO perspective in 2018. Panelists: – Robert […]
This year’s Cannes Lions festival was, predictably, a place where the freshest creative ideas, new media platforms, and groundbreaking technologies were on full display. This year felt like a confirmation of everything we’ve been saying for years: that technology isn’t just a piece of the marketing mix—marketing IS technology, and anyone trying to make marketing […]
thinkPod @ Cannes Lions 2018: Inclusivity, Talent and the Heart of Events feat. Jeremy King, CEO, Festival of Media and M&M Global
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) is joined by Jeremy King (CEO, Festival of Media and M&M Global) to talk about conscious inclusion, fostering creative and productive work cultures, and the value of intimacy in event marketing.
Diversity is the process of recognizing our differences and similarities and creating an environment that both fosters and capitalizes on them. In order to make real progress on diversifying corporate sustainability, we must be willing to step outside of our comfort zones and have honest conversations. In this panel, IBM iX speaks to Wolf & […]
thinkPod @ Cannes Lions 2018: Creativity is at the Heart of Connection feat. Bridget Perry, VP of Marketing EMEA, Adobe
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston, Marketing Services Leader at IBM iX, is joined by Bridget Perry, VP of Marketing EMEA at Adobe, to discuss the celebration of creativity at Cannes Lions, the state of the CMO, and navigating the worlds of B2B and B2C.
thinkPod @ Cannes Lions 2018: Not Just Another Yacht in the Marina feat. Dom Joseph, CEO & Co-Founder, Captify
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) sits with Dom Joseph (CEO & Co-Founder, Captify) who talks about the intersection of technology and creative, search intelligence, and leveraging those insights to reinvent marketing.
thinkPod @ Cannes Lions 2018: We Should Be Paying Agencies More feat. John Nardone, CEO, Flashtalking
In our first installment of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) sits with John Nardone (CEO, Flashtalking)to discuss the realities of GDPR, the intersection of creativity and personalization, and the state of the agency relationship.
thinkPod: Meet the Parents feat. Niko Woischnik, Founder of Tech Berlin, Tech Open Air, and Ahoy! Berlin
In the latest episode of thinkPod, Robert Schwartz (Global Leader of Agency Services, IBM iX) is joined by Niko Woischnik (Founder of Tech Berlin, Tech Open Air, and Ahoy! Berlin), a serial entrepreneur and all-around Renaissance man. Find out why in this episode.
Over the last decade, mobile technology has grown to play a pivotal role in business and in society as a whole. Starting from the early days of the mobile web, mobile technology has developed to the point that so many of us couldn’t last one day without our favorite apps. However, technology never stands still, […]
IBM iX thinkLeaders presents a fireside chat with Irene Pedruelo, Director & Editor of Insights & Research, DoSomething.org and Robert Schwartz, Global Leader of Agency Services, IBM iX. Subscribe to IBM thinkLeaders! Learn more about IBM iX